Erika OttelaWhy making sustainable choices is like keeping a New Year’s ResolutionOur brains are cognitive ‘scrooges’. They prefer the option that requires the least effort to get the largest and most immediate rewards…May 14May 14
Erika OttelaBrand sales vs Responsibility. Why we should be encouraging consumers to choose wiselyIn consumer retail, the start of the year is the time for returns — unwanted gifts, changes of heart, unmet expectations — there are many…Mar 20Mar 20
Erika OttelaHow we’re turning plastic into beeswaxI’m a big fan of using small actions to generate momentum.May 13, 2023May 13, 2023
Erika OttelaWe will never have a Head of SustainabilityA values-driven culture is a difficult one to build. If you read any article on purpose (or values) driven organizations, you realise that…Nov 16, 2022Nov 16, 2022
Erika Ottela4 surprising sources of sustainability actionsRevamping the packaging, or… redesigning your supply chain and creating a totally new product — these are the actions that tend to take up…Nov 8, 2022Nov 8, 2022
Erika OttelaWhy every startup needs a Fun Committee?The first time I became a manager, I realised I am very bad at remembering my team members’ birthdays (which is really bad, if you stop and…Sep 9, 2022Sep 9, 2022
Erika OttelaHow the mighty have fallen — and who to blame?The road to success is littered by failure. Hard enough to accept when it is your own, but giving your team a licence to fail is crucial.Aug 8, 2022Aug 8, 2022
Erika OttelaA brand that is better for peopleVery often discussion about sustainability focuses on the environment and forgets the other main component. The people.Jul 19, 2022Jul 19, 2022
Erika OttelaThe good, bad and ugly — can plastic be environmentally friendly?What does ‘environmentally friendly’ mean and is plastic really the source of all evil?May 19, 2022May 19, 2022
Erika OttelaStart-Up Superheroes, Decision Making and Tummy Time — What being a mother can teach you about…There are a lot of expectations about super-moms and super-founders. I am not meeting all of them — and it is OK.May 8, 2022May 8, 2022
