Essmart GlobalEssmart’s 11 Questions with Srinivas RamanujamThis week, Essmart had the opportunity to talk to Srinivas, the CEO at Villgro Innovations Foundation. He works with innovative solutions…2d ago2d ago
Essmart GlobalEssmart — Bridging the Gap with Impactful InnovationsIn rural India, there is a lack of access to and innovation in low-cost cooking implements. While subsidies initially improved access to…5d ago5d ago
Essmart GlobalLeveraging Qualitative Analysis for your Business: EssmartSo, you’ve conducted focus group discussions (FGDs) or are gearing up for a slew of in-depth user interviews. What comes next? How do you…Jun 14Jun 14
Essmart GlobalEssmart’s 11 Questions with Sunil HemdevThis week, Essmart had the opportunity to talk to Sunil Hemdev. As the Lead Innovations and Partnerships at Syngenta, Sunil focuses on…Jun 11Jun 11
Essmart GlobalEssmart’s Take on Why Mixed Methods Research MattersMixed methods research has emerged as a powerful tool that blends the strengths of quantitative and qualitative methods. When implemented…May 12May 12
Essmart GlobalEssmart’s 11 Questions with Venky RamachandranAt Essmart, we are always inspired by innovators who share their knowledge and expertise in the fields of research, social impact, and…May 11May 11
Essmart GlobalGenerate Deeper Insights with User Centric Research Methods — EssmartSo often, products are created without input from the demographic intended to use them. This oversight is often due to creator’s bias…Apr 22Apr 22
Essmart GlobalBridging the Gap: Lending Solutions for Rural MSMEsA majority of MSMEs still rely on informal means of accessing credit, despite the exploitative terms and conditions. Hence, while potentialApr 12Apr 12
Essmart GlobalFarming Amid Climate Change: Implications and a Way ForwardIn this article, we will take a look at how climate change aggravates already existing uncertainties for farmers in India, as well as…Mar 29Mar 29
Essmart Global6 Reasons Why Products Fail in the Rural Indian MarketIn a past interview with Forbes, chairman Ratan Tata attributed the downfall of the Tata Nano to its aggressive branding as a cheap car…Mar 13Mar 13
