Evan LittleMy final message as Laurier SBESS President[originally posted on sbess.ca 03/23/2015]May 15, 2015May 15, 2015
Evan LittleWhy do you deserve my business?I’ll be the first to admit it — I am a sucker for loyalty programs. I am the advertiser’s bulls-eye target. Throw in a premium brand and…May 15, 2015May 15, 2015
Evan LittleWhen a brand finds balanceI recently came across a shout-out worthy brand, thanks to uncrate.com. The brand is Harry’s (www.harrys.com), and it just kills it from an…May 15, 2015May 15, 2015
Evan LittleSimple has gone simplerWhenever I evaluate a piece of creative or an advertising campaign I always come back to a quote that Steve Jobs once said, ‘Simplicity is…May 15, 2015May 15, 2015
Evan LittleThe New YearThis past summer I wrote out a list of resolutions for my 21st year in a post titled “21". Although I’ve only reached the half way point, I…Dec 31, 2014Dec 31, 2014