Fab Giovanetti

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Instagram features that shaped 2020

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Photo by Randalyn Hill on Unsplash

I will be honest, keeping up with Instagram’s updates has become almost a full-time job for marketers like myself.

New features, updates, improvements and new trends prove that the platform is here to stay, and it’s one of the most important tools in the arsenal of any creative.

These features and trends can help you create and shape your content on a whole, new level.

As you may still be looking to make the most out of the platform, I thought I’d do a quick roundup of a few exciting features you should get familiar with.

Feature: Instagram live

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Credits: Instagram blog

Instagram Live is just like a webinar, but condensed in a vertical layout. With people spending more time at home, live content grew in popularity by 75% in the past 6 months. …


THE BRAVE MARKETER

Beginner, intermediate and advanced

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Photo by Josh Rose on Unsplash

Instagram Reels is a feature that allows users to record 15-second videos with special AR effects and song voiceovers.

You may be wondering whether I was talking about TikTok. I know, I felt the same way. Despite being criticised as a “TikTok copycat,” Instagram Reels has gained positive responses from creatives and brands.

Many creatives said they planned to experiment with Reels while maintaining their presence on TikTok — yet, it allowed many people to try something new on the platform.

The platform is heavily capitalising on the new feature. On the upside, Instagram gives Reels a dedicated landing spot at the top of the Explore page. Just tap the first reel at the top, and you can access the Reels feed. …


Writing from the heart with Greta Solomon

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Photo by Rachel Claire from Pexels

I had the pleasure to chat with the gorgeous Greta Solomon for our upcoming conference, and she shared more about her amazing book ‘Heart, Sass, and Soul’.

She is a writer, author, teacher, and Journal Healer.

Through her books and courses, she guides people to use journaling, writing, and creative self-expression to wake up, connect to inner wisdom, and heal the tender, violated parts of their inner worlds.

“My work really is about teaching people to use writing, creativity, and creative self-expression to really wake up and to heal some of the more tender inner parts of our world” explains Solomon “ and also to more fully get in touch with who we are discovering and recovering those parts of us that we kind of left by the wayside, perhaps in childhood, or perhaps more recently.” …

About

Fab Giovanetti

Award-Winning Marketing Consultant || Founder @ creativeimpact.group || Author, Columnist || 👉Free Marketing Bundle: http://bit.ly/GetFabBundle

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