5 YOUTUBE SEO TIPS, to get more views in 2024!
Positioning a YouTube video is not only about choosing Keywords but also about developing a powerful strategy that combines different tools and skills so that your effort translates into more views and you can grow your YouTube channel during 2024. Discover and learn how to make your YouTube video appear in Google, and how the YouTube algorithm works, with these 5 SEO tips for YouTube!
Table of contents
- What is SEO on YouTube
- Why SEO on YouTube is important
- An example of SEO on Youtube
- 5 SEO Tips to get more views on your Youtube channel
- Keyword research for Youtube
- How to include keywords to rank your videos on Youtube
- How to drive traffic to your YouTube channel and gain authority
- How to get more viewers to watch your videos
- Increase the engagement of your content
- Freelance SEO for YouTube (My services)
What is SEO on YouTube?
SEO on YouTube refers to the process of optimizing your channel and videos to achieve higher organic rankings on the platform. By doing so, your content appears prominently in search engine results, catering to the specific search intent of your target audience. This can help you attract more viewers and grow your channel.
Why is SEO on YouTube important?
SEO It’s crucial to optimize your YouTube videos for search engines because it helps YouTube’s algorithm understand the content of your video and your channel. Doing so creates a connection between what the viewer is searching for and the content that your channel and video offer, ultimately satisfying their needs for information, education, or entertainment.
Improving the SEO of your YouTube channel will ensure that your hard work in creating and producing videos reaches the right audience, resulting in more views for your videos and more growth for your channel.
An example of SEO on Youtube
To explain how SEO works on YouTube, let’s say you’re a real example of a real estate agent specializing in buying and selling properties, flats, and luxury condos in London. You’ve decided to create a YouTube channel to attract more clients and increase your sales.
SEO on your YouTube channel involves analyzing your niche and industry on the platform to find relevant keywords and content ideas that align with your target audience. For example, “Real estate agent of luxury homes in London.” You need to strategically place these keywords in the title, description, tags, and meta tags, as well as in the video content itself.
However, just optimizing your videos for SEO may not be enough. You might not see the expected results, and this could be because you haven’t understood how YouTube’s algorithm works and how you can use it to your advantage.
To help you get more views on your YouTube channel in 2024, I want to share 5 SEO tips with you.
5 SEO TIPS TO GET MORE VIEWS ON YOUTUBE IN 2024
1. Keyword research for Youtube
Use keywords (keywords related to the topic, niche, business, or market in which you want to position your content). Use tools such as vidIQ, Ahref, 1of10FINDER, and TubeBuddy to analyze volume and competition. You can also use YTB’s browser, and Google Trends to discover trends relevant to your objectives.
2. How to include keywords to position your videos on Youtube
Include keywords, organically in the title, descriptions, and timeline. Make sure to include them as well, within the script. Remember to activate and select the language in which your video is and its description.
3. Drive traffic to your YouTube channel with interlinks and gain more authority with backlinks.
With internal links, you can drive traffic from one video to another, within your channel, through badges, end screens, playlists, etc. Increasing user session time. And therefore, giving good signals of satisfaction to the YouTube algorithm.
With BACKLINKS (or incoming links) you can drive traffic from other platforms or networks to your channel. You can do it from X (Ex Twitter) Tik TikTok, Facebook, your website, or using your newsletter or writing platforms like Medium.
In my personal experience, I use Medium and in terms of SEO, it works very well for me to position my videos. This way, you also rely on those domains to give more authority and relevance to your channel.
4. Get users to watch your videos longer by optimizing CTR and VTR.
CTR (Click through rate) is “the number of clicks your ad or video receives divided by the number of times it is shown: clicks ÷ impressions = CTR”.
You can get users to watch your videos longer, improving your CTR, through a thumbnail that captivates, intrigues, and generates an emotion that stimulates interest.
This should be complemented with SEO copywriting in the title, where you can make a promise to be fulfilled with a hook in the first 20 seconds.
Then, retain the attention of your audience, through storytelling and a satisfactory viewing experience for the user.
The longer the user remains interested in your content, the more the VTR (or view-through rate) will increase, which is the viewing rate.
This is also a positive (but not decisive) KPI (or key metric) to determine the success of your content.
5. Increase the engagement of your content, encouraging interaction.
The more engagement your content generates with the audience, the more likely it is to increase its exposure.
Some “signals” of engagement and interaction will be “likes”, “dislikes”, comments, shares, and subscriptions from the video.
You don’t need to incentivize participation directly (in fact you need to be strategic about when you do this), the content itself can do this for you, through its subject matter, tone, or format.
It is also very important that, especially in the first few hours, you take the time to respond to comments and generate conversation with users who have interacted with your video.
This will signal to the algorithm that your content is relevant.
If you are running a business and don’t have time to dedicate to community management on your YouTube channel, you must learn to delegate these tasks to a YouTube community manager, so that you can continue to grow the business in its strategic areas.
The same goes for SEO. You can do the SEO of your YouTube channel but I must tell you that learning how to do it properly will take time, energy (and sometimes money) to achieve. So, if you are looking to grow, you can hire someone to do the SEO of your YouTube channel.
Good. Now you know how to start implementing small SEO changes that can give you great results to keep your YouTube channel.
But if you want to go deeper into how to make good videos to grow your company’s YouTube channel this 2024, you might want to read this article.
And if you are looking to build your personal brand as a professional, freelancer, or business owner, through Youtube, you should know that I offer services as a freelance SEO for Youtube…
NEED HELP GROWING YOUR YOUTUBE CHANNEL?
Check out my services!
