Jenny Hoyos decoded the YouTube Shorts algorithm to help you go VIRAL!
After spending more than 8 hours analyzing all the content on Jenny Hoyos’ YouTube channel, I discovered that this young 18-year-old content creator has achieved massive success on the platform, driving growth through YouTube Shorts. In this article, I will reveal some of her secrets to make a video go viral, including tips on creating effective hooks, thumbnails, storytelling, and much more.
Table of Contents
- Who is Jenny Hoyos?
- Capturing Attention with Powerful Hooks
- Every Second Counts on YouTube Shorts
- The Power of Storytelling
- Audience Retention
- What is Your Avatar?
- Connecting with the Audience
- Personal Conclusion
- My Services to Grow on YouTube
WHO IS JENNY HOYOS?
Jenny Hoyos is an 18-year-old YouTuber with more than 1 million subscribers on YouTube. Her story is undoubtedly an invaluable source of inspiration for entrepreneurs, professionals, and YouTube creators looking to increase subscribers, gain views, and viralize their content through YouTube Shorts.
This young creator, who did not have economic possibilities in her beginnings (nor great resources), managed to turn this difficulty into an opportunity that now allows her to generate more income than she could have ever imagined, and that has helped to improve her quality of life and that of her family.
After spending more than 8 hours studying his content, I felt motivated to share with you some of his secrets to grow on Youtube because I think they can help you, and inspire you to continue discovering the potential of Youtube.
CAPTURING ATTENTION WITH POWERFUL HOOKS
Hooks, or the opening sentences of your video, are vital to capture your audience’s attention during the first 5 seconds of your video presentation. The best YouTubers, like Mr. Beast, understand this perfectly, and Jenny is no exception. In her videos, she manages to launch the main idea in the first frame in a clear and direct way, generating expectation and curiosity in her viewers.
Some of the hooks she has used to reach more than 60 million views with her YouTube Shorts are, for example:
“My grandmother thinks that Christmas is expensive. So I’m going to prove her wrong by giving her the best Christmas gift for 5 dollars.”
“1 Frappuccino for $1? (Shows a close-up image of a Frappuccino and the local background with a recognizable Starbucks logo) My grandmother and I love Frappuccinos, but they are very expensive. So I’ll prepare them for $1, and then I’ll compare them to see which one is better.”
“I’m going to convert my brother’s room into an Airbnb. You see, my brother moved out to go to college, and I don’t want to lose money. So I’ll clean his room and put it into Airbnb to see how much money we can make.”
Have you noticed how Jenny hooks her audience in her videos? She starts by highlighting the video’s title, then sets the context with a line or image, followed by the challenge, and finally, what she proposes to do. This establishes a clear storyline that piques the audience’s interest, leaving them curious to know how it will all unfold.
It may seem simple, but this approach can be highly effective in keeping the audience engaged throughout the video.
EVERY SECOND COUNTS TO MAKE SUCCESSFUL YOUTUBE SHORTS
Jenny’s full-length videos are simple, effective, and appealing to a wide audience. But don’t let their simplicity fool you, behind each of them, lies a deep understanding of the platform, and her audience.
One of the tools that Jenny has used to perfection to boost her channel is undoubtedly YouTube Shorts. Each of these short videos are perfectly designed. Jenny knows that every second counts on YouTube Shorts, that’s why she works masterfully on her scripts.
She knows that the key lies in precision and delivering what you promise in the initial hook, quickly.
It is through YouTube Shorts that she manages to reach a massive audience that will then lead to her longer videos.
THE POWER OF STORYTELLING
Jenny is an exceptional storyteller who knows how to capture her audience’s attention with a powerful hook that sets clear expectations. She then moves on to the next step, retention, which she achieves through dynamic editing and a well-structured script divided into steps.
For example, she may start by describing the process she followed, such as preparing her brother’s room for an Air Bnb, doing the income calculations, taking pictures, and uploading it to the site. However, what makes her stories truly engaging is the twist she adds at the end.
For instance, in the example above, after all the hard work, Jenny’s mother tells her that they won’t be renting out her brother’s room after all. This unexpected plot twist doesn’t deter Jenny, who has already demonstrated her determination and resourcefulness within just one minute.
Moreover, by being genuine and honest, Jenny is able to generate empathy from her audience, which contributes to a deeper connection and loyalty to her brand. Her audience can relate to the challenges and scenarios she faces, which further strengthens their bond with her.
So, if you want to achieve the same level of engagement and connection with your audience, consider applying these storytelling techniques to your niche or industry.
RETENTION AND REPEATED PLAYBACK
Jenny has a high retention rate, with an average of 90% of her videos being watched by her audience multiple times. Her dynamic content keeps her viewers engaged and encourages them to watch her videos repeatedly.
Jenny’s YouTube shorts are typically 34 seconds long, however, this may not be the best duration for everyone. A recent study by Paddy Galloway, a well-known YouTuber, analyzed 300 YouTube Shorts channels and found that 60-second Shorts received more views than those with a shorter duration.
It’s important to analyze your metrics and find what works best for your specific audience as what works for some creators may not work for others. Ultimately, it depends on whether you can keep your audience engaged throughout the video, although retention is not the only factor to consider.
WHAT’S YOUR AVATAR?
When creating content, Jenny has a specific audience avatar in mind. This avatar can be her younger self or her 10-year-old niece. She tailors the content to be appealing and relatable to this avatar. To ensure that the content is easily comprehensible, she tests the readability of her scripts through tools like readable.com.
She aims to create content that a 5th grader can understand as she believes that the more complex the content, the less potential it has for virality. For instance, the word “money” is more understandable than the word “business” for her specific audience.
Moreover, the platform on which the content is posted also plays a crucial role. Jenny notices some key differences between YouTube Shorts and TikTok in the dynamics of consumption.
CONNECTION WITH THE AUDIENCE
Regarding avatars or target audiences, another difference achieved by Yenny and the great YouTubers is their connection with their audience. This connection is established through empathy bonds and reinforced by the authenticity of their message.
In a world where everything can often seem similar, being yourself and providing an original approach deliberately and consciously, that relies on the expression of your personality with self-confidence, increases the chances of being remembered and generating an emotional bond with your audience.
Humor, intelligence, and innocence are undoubtedly unique attributes and “unfair advantages” of Jenny that no other YouTuber has or is at least difficult to replicate.
What are your “unfair disadvantages” that you could take advantage of to grow on YouTube?
PERSONAL CONCLUSION
Jenny Hoyos is an inspiring example of how the art of YouTube Shorts can drive success, regardless of your age, and where you are in your journey as a creator and entrepreneur.
Its focus on storytelling, hooks, and expectation building offers valuable lessons for those looking to grow YouTube Shorts, regardless of the niche, business, or project they are undertaking.
If you’re inspired by Jenny’s story but are worried about waking up with no new YouTube subscribers, find out how to overcome that in this article.
If you made it this far, and the content has been helpful to you, I would be very grateful if you would rate it with your applause (you can do it up to 50 times!) it costs you nothing and it encourages me to continue creating content that is useful for you to achieve your professional or business goals through Youtube.
In my next article, I will share 5 tricks to grow small channels, so if you don’t follow me, you might want to start doing it so you don’t miss anything!
NEED HELP GROWING YOUR YOUTUBE CHANNEL?
Check out my services!
