Dr Georgie CarrollWelcome to the F1 Fan Engagement Tracking ProjectWhich Formula 1 teams actually centre their fans, and which see them as a simple source of profit?4 min read·Mar 11, 2024----
Dr Georgie CarrollNot everything is fandom (and that’s okay)Fandom isn’t a marketing trend: it’s an established phenomenon with a distinct meaning we should respect.3 min read·Jan 3, 2024----
Dr Georgie CarrollWhy more of us should study pop-cultureThink twice before dismissing the latest viral course on celebrity4 min read·Dec 2, 2023----
Dr Georgie CarrollA Graduation Speech in Five Taylor Swift LyricsMove over “Oh, The Places You’ll Go!”, there’s some new inspiration in town6 min read·Nov 30, 2023----
Dr Georgie CarrollMastering Fan Engagement with Williams RacingP7 in the constructor’s championship, P1 in fan engagement5 min read·Nov 20, 2023----
Dr Georgie CarrollThere’s more to fan engagement than (quant) dataIn reducing fans to a numeric value, we risk losing the most important insight: their passion3 min read·Aug 14, 2023----
Dr Georgie CarrollOn being an academic Taylor Swift expertI wrote a PhD on Taylor Swift. This week, it was finally relevant.4 min read·Jun 29, 2023----
Dr Georgie CarrollFrom You I’d Buy Anything: The Manipulative Tactics of Taylor’s Midnights ReleaseNobody needs that many copies of your album, Taylor.2 min read·Oct 16, 2022----
Dr Georgie CarrollOn the myth of the “biggest fan”Why passion and spend aren’t two sides of the same coin.3 min read·Aug 19, 2022----
Dr Georgie CarrollCameo as a Fan Engagement PlatformThere’s a lot of potential in celebrity video messages, but fan experience is often sacrificed in the process3 min read·Jul 20, 2022----
