FioinThe StartupMarketing at a start-up: why seeing your brand tribe is important and why it can be tricky to do soWhen I was trying to learn more about how to build a brand and launch a product one of the ideas I kept coming across was the importance to…Feb 17, 20191Feb 17, 20191
FioinThe StartupDesigning and making a new product? Learn from a movie production and the law of large numbersThe film producer of “Get Out” — a movie that was produced with $4.5m budget and went on to gross $150m million and win an Oscar — follows…Jan 31, 2019Jan 31, 2019
FioinThe StartupNumbers vs stories in a start-up: An accidental split test about team culturesRecently I was chatting with one of the senior managers in the Moko (a furniture start-up based in Kenya) team and she mentioned how she…Jan 24, 2019Jan 24, 2019
FioThe “What if” in design: how counterfactuals matter in product designWhen we designed this sofa at Moko we envisioned creating a table that could be used for different functions (that is the table placed in…Dec 14, 2018Dec 14, 2018
FioStep 0 — finding a business partnerStep 0 of starting a business is deciding whether you want to go solo or find a co-founder. While I was launching a new product at my…Dec 11, 2018Dec 11, 2018