Fio – Medium

Fio

Fio
in
The Startup

Marketing at a start-up: why seeing your brand tribe is important and why it can be tricky to do so

When I was trying to learn more about how to build a brand and launch a product one of the ideas I kept coming across was the importance to…

Feb 17, 2019

Feb 17, 2019

Fio
in
The Startup

Designing and making a new product? Learn from a movie production and the law of large numbers

The film producer of “Get Out” — a movie that was produced with $4.5m budget and went on to gross $150m million and win an Oscar — follows…

Jan 31, 2019

Designing and making a new product? Learn from a movie production and the law of large numbers

Jan 31, 2019

Fio
in
The Startup

Numbers vs stories in a start-up: An accidental split test about team cultures

Recently I was chatting with one of the senior managers in the Moko (a furniture start-up based in Kenya) team and she mentioned how she…

Jan 24, 2019

Numbers vs stories in a start-up: An accidental split test about team cultures

Jan 24, 2019

Fio

The “What if” in design: how counterfactuals matter in product design

When we designed this sofa at Moko we envisioned creating a table that could be used for different functions (that is the table placed in…

Dec 14, 2018

The “What if” in design: how counterfactuals matter in product design

Dec 14, 2018

Fio

Step 0 — finding a business partner

Step 0 of starting a business is deciding whether you want to go solo or find a co-founder. While I was launching a new product at my…

Dec 11, 2018

Dec 11, 2018

Fio

Fio

Founder at Moko Home+Living, writing about creating a brand in a startup-y way and about learning the twists and turns and unexpected lessons of product designs

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