Rob SutcliffeinPrototyprEverything You Need To Know About Colour Psychology To Win The ApprenticeMost colour psychology has no scientific backingJan 19, 20221Jan 19, 20221
Rob SutcliffeinPrototyprUX vs UI aka Idiot vs IdiotIn the amazing book Sapients by Yuval Noah Harari, he made a point that I’m still thinking about today. He said that every society has…May 11, 2019May 11, 2019
Rob SutcliffeinPrototyprI Have The Greatest Experiences With Unintuitive DesignI haven’t yet found a design that’s just intuitive to use first time. But I don’t think I’d want to and I’m not sure anyone else does…Aug 12, 2018Aug 12, 2018
Rob SutcliffeinPrototyprDesign Quotes We‘re Still Getting WrongQuotes are a really great way of us simplifying a message down to its absolute core. Just like a nice simple piece of design, we boil a…May 9, 2018May 9, 2018
Rob SutcliffeinPrototyprMost Design Feedback Should Be IgnoredThe majority of feedback you get throughout life is pretty poor.Apr 25, 20184Apr 25, 20184
Rob SutcliffeinPrototyprWe Aren’t The Average CustomerCustomers do not think the same as us. They don’t even think the same as each other. Ignoring the weird ones may mean ignoring the best…Mar 27, 2018Mar 27, 2018
Rob SutcliffeinPrototyprLogical Fallacies In Design CritiquesA design critique is a session to evaluate a set of design solutions.Mar 20, 201814Mar 20, 201814
Rob SutcliffeWe Judge Books By Covers In 0.5 SecondsWithin a fraction of a second, we form a lifelong opinion. Our future behaviours are based on this judgement.Mar 13, 2018Mar 13, 2018
Rob SutcliffeWe Can’t Handle Too Much ChoiceChoices with more options make us feel more anxious and is more likely to make us regret our decision.Mar 6, 2018Mar 6, 2018
Rob SutcliffeWe Don’t Know What We Will WantPeople cannot tell you what they would do in a situation. Their ability to predict the future becomes worse if you ask them to justify it.Feb 27, 2018Feb 27, 2018
