Kleijn Brand Agency – Medium

Kleijn Brand Agency

Kleijn Brand Agency

So hard to define, yet so easy to spot. A great brand speaks a language all its own.

JOE & THE JUICE is one of those brands. Founded in Denmark 2002, the distinctive cafes can today be found in dozen of countries with…

Jul 16, 2015

Jul 16, 2015

Kleijn Brand Agency

Just laid? Today? Yesterday?

The fashion for large wine glasses has fuelled a rise in the number of ‘invisible’ calories people are inadvertently consuming through…

Jul 14, 2015

Just laid? Today? Yesterday?

Jul 14, 2015

Kleijn Brand Agency

What is the green sausage?

Swedes are known for coming up with simple and clever solutions to everyday problems. One of my favourites is what I call the “green…

Jul 14, 2015

What is the green sausage?

Jul 14, 2015

Kleijn Brand Agency

Why have we stopped talking about sustainable packaging?

It´s back on the agenda.

Jul 14, 2015

Why have we stopped talking about sustainable packaging?

Jul 14, 2015

Kleijn Brand Agency

Summer is here.

#llenalacalledevida is a massive call to action. Summer is here and everything in Spain is about having some fun as the temperature sores…

Jul 14, 2015

Summer is here.

Jul 14, 2015

Kleijn Brand Agency

What a name says is less important than what it allows you to say.

Creating a good brand name isn’t easy. Pick a name you can spend years adding qualities, values and personality to, a name that can take on…

Jul 14, 2015

What a name says is less important than what it allows you to say.

Jul 14, 2015

Kleijn Brand Agency

Form follows function or form follows context?

A Starck juicer. Lets be honest looks good but if it worked well it would look like and work like the one you get in a chinese store. Its…

Jul 14, 2015

Form follows function or form follows context?

Jul 14, 2015

Kleijn Brand Agency

The creative graveyard. Part 1.

How the Absolut Vodka bottle could have looked.

Jul 14, 2015

The creative graveyard. Part 1.

Jul 14, 2015

Kleijn Brand Agency

Whats a brand really worth… in hard cash?

Suppose you came from another planet where most things are similar to earth except for one thing: there are no brands. Your planet wants to…

Jul 14, 2015

Jul 14, 2015

Kleijn Brand Agency

Weasel words suck eggs. Literally.

There has been a lot of talk of “weasel words” lately. A weasel word is a meaningless modifier that softens or negates whatever claim that…

Jul 14, 2015

Weasel words suck eggs. Literally.

Jul 14, 2015

Kleijn Brand Agency

We are a brand consultancy that partners its clients to contribute in building stronger brands to drive commercial value.

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