Kleijn Brand AgencySo hard to define, yet so easy to spot. A great brand speaks a language all its own.JOE & THE JUICE is one of those brands. Founded in Denmark 2002, the distinctive cafes can today be found in dozen of countries with…Jul 16, 2015Jul 16, 2015
Kleijn Brand AgencyJust laid? Today? Yesterday?The fashion for large wine glasses has fuelled a rise in the number of ‘invisible’ calories people are inadvertently consuming through…Jul 14, 2015Jul 14, 2015
Kleijn Brand AgencyWhat is the green sausage?Swedes are known for coming up with simple and clever solutions to everyday problems. One of my favourites is what I call the “green…Jul 14, 2015Jul 14, 2015
Kleijn Brand AgencyWhy have we stopped talking about sustainable packaging?It´s back on the agenda.Jul 14, 2015Jul 14, 2015
Kleijn Brand AgencySummer is here.#llenalacalledevida is a massive call to action. Summer is here and everything in Spain is about having some fun as the temperature sores…Jul 14, 2015Jul 14, 2015
Kleijn Brand AgencyWhat a name says is less important than what it allows you to say.Creating a good brand name isn’t easy. Pick a name you can spend years adding qualities, values and personality to, a name that can take on…Jul 14, 2015Jul 14, 2015
Kleijn Brand AgencyForm follows function or form follows context?A Starck juicer. Lets be honest looks good but if it worked well it would look like and work like the one you get in a chinese store. Its…Jul 14, 2015Jul 14, 2015
Kleijn Brand AgencyThe creative graveyard. Part 1.How the Absolut Vodka bottle could have looked.Jul 14, 2015Jul 14, 2015
Kleijn Brand AgencyWhats a brand really worth… in hard cash?Suppose you came from another planet where most things are similar to earth except for one thing: there are no brands. Your planet wants to…Jul 14, 2015Jul 14, 2015
Kleijn Brand AgencyWeasel words suck eggs. Literally.There has been a lot of talk of “weasel words” lately. A weasel word is a meaningless modifier that softens or negates whatever claim that…Jul 14, 2015Jul 14, 2015