Why is email marketing important in 2023? Look at these 5 facts & statistics

What is email marketing?

Email marketing will be one of the most impacting marketing channels in 2023. It lets businesses leverage email inboxes to educate their leads and convert them into happy customers.

But why is email marketing important for your company? Keep reading, and you’ll see.

Why is email marketing important in 2023? 5 facts and statistics

Conventional wisdom may let you think that email is surpassed.

It’s an old tool compared to SMS and Whatsapp.

Yet, numbers (and successful companies’ ROI) say the opposite.

First, Chase Dimond (an email marketing leader) says that successful businesses can impact 30% of their revenue with email marketing. I know: we’ve managed to achieve it, too.

Also, 91% of consumers use email (from a Hubspot survey). And we need no stats to prove that even more b2b customers check their inboxes 100 times daily.

ROI is a crucial factor: it’s 38. For every 1$ spent, email marketing gives you back 38$ (source: Campaign Monitor).

Article: 4 easy ways to make money on your newsletter in 2023 (we took from the Pros!)

For sure, there are rising trends in SMS and Whatsapp marketing. Since the stats say that these channels have an even higher ROI rate (SMS marketing has an average of 98% open rate).

Yet, email marketing is a must-have for every successful business.

That’s not random that unicorns and successful companies like Gong, Stripe, Salesforce, and more, base their marketing strategy on this medium. Actually, it’s used by 82% of b2c and b2b companies.

And that’s also why the leading marketing courses cost so much.

Copyhackers has dedicated a whole copywriting course to that called 10x Emails, and it costs $997. And this course is their best seller compared to 10x Landing Pages and 10x Sales Pages.

Same for Chase Dimond: his course costs $749 and raises the prices every now and then since it keeps selling fast. Keep adding new successful testimonials every day.

Luckily, there are lots of free resources on the web. Even Copyhackers and Chase Dimond have a free newsletter that gives away their 99% of value for free.

Yet, email marketing works only when implemented in a holistic content marketing strategy. That is, you need to create sustainable funnels to drive lots of quality leads to your CRM and start writing valuable emails that educate and convert them into happy customers.

So, why is email marketing important? In this article, I’ve shown you the key facts and stats.

Want to know how to move from theory to practice?

Check this practical article I’ve written: How does email marketing work? 3 simple steps to build your strategy in 2023

Also, here are some Quora posts you might be interested in:

• 7 (free) resources to dramatically improve your email marketing
• Want to impact 30% of your revenues with email marketing? Apply these 11 strategies
• 10(+1) SEO Actionable Practices We Have Used to Rank Tens of Articles to Google’s First Page Last Year
• 11 new ways to generate quality leads (that are not a waste of time for your sales colleagues)