franksalernoThird ChoicesRalph Nader, consumer advocate and former Green Party Presidential candidate, accused Walter Wriston, Citibank and banking industry leader…Dec 18, 2023Dec 18, 2023
franksalernoThe Wizard of Direct MarketingBy the time I worked for Lester Wunderman during the 1980s, he was already a legend. As a result, clients visiting his direct marketing…Dec 15, 2023Dec 15, 2023
franksalernoHow To Give Helpful AdviceSome advice is so intuitive even the unlettered pedant can deliver it in a reliable fashion.Mar 18, 2023Mar 18, 2023
franksalernoDoing Push-Ups With Jack PalanceMost Americans last heard from movie and television actor Jack Palance in 1992. That night, while accepting the Best Supporting Actor Award…Jan 18, 2023Jan 18, 2023
franksalernoCountingI count out four pills into two shot glasses three times a week. Three pills manage an idiopathic seizure disorder, while the fourth pill…Jan 4, 2023Jan 4, 2023
franksalernoSummer JobEarly in my work career I drove a van to New York City’s Fulton Fish Market from a fish store located on Long Island’s south shore.Jan 2, 2023Jan 2, 2023
franksalernoMy Full ConfessionLong after I had ceased active participation in the Catholic church, I still saw fit to one day debate a priest on the subject of mass…Dec 29, 2022Dec 29, 2022
franksalernoOn The LedgeOn April 16, 1949, The New Yorker magazine published an essay titled The Man On The Ledge. It told the tale of John William Warde, who had…Dec 28, 2022Dec 28, 2022
franksalernoHell GateA railroad trestle runs through the heart of my hometown, Astoria, Queens. It connects with the East River Arch Bridge, which is popularly…Dec 15, 2022Dec 15, 2022
franksalernoChristmas ShoppingMy mother approached Christmas as if it was a competitive event.Dec 14, 2022Dec 14, 2022