Frank StrongB2B SaaS: you can be profitable, or you can scale, but you cannot do both at the same timeResearch shows new customer acquisition rates are falling in SaaS even as tech companies slash marketing to make a margin; high-growth tech…6d ago6d ago
Frank StrongWhy B2B tech is so sluggish right nowYears ago I was doing PR for a $180 million venture capital (VC) fund (they are much bigger now). It was a long-time client of my employer…Jul 17Jul 17
Frank StrongFarewell to Help-a-Reporter-OutCision is pressing forward with the elimination of the Help a Reporter Out (HARO) brand. The changes are significant, according to an email…Apr 2Apr 2
Frank Strong10 Predictions from Executives and Leaders at PR and Comms Technology ProvidersThose that read me know I do quite a bit of writing about PR technology. So this year, when I put out my call for predictions for my annual…Dec 29, 2022Dec 29, 2022
Frank StrongDisney in 2022: 13 Unpolished but Golden Tips from an Average Dad for Making the Most of Your TripI originally wrote this as a comment in response to a question on LinkedIn. It was too long for the comments, so I posted it here.Oct 7, 2022Oct 7, 2022
Frank StrongMedia Relations: Diminishing Value or Continued Opportunity for Exposure?The media relations struggle is real. Some 60% of respondents say media relations is harder or much harder compared to last year — while…Aug 27, 2021Aug 27, 2021
Frank Strong6 Takeaways from a Study about the Evolution of Marketing Organizations“More than 50 percent of CMOs indicate they are responsible for 11 or more distinct marketing activities.” That’s one of the high-level…Feb 20, 2020Feb 20, 2020
Frank StrongHugh Rank’s Comms Theory from 1976 Will Help You Identify Fake News TodayIntensify and downplay were the two words communication theorist Hugh Rank chose to frame his persuasion schema in his paper circa 1976…Jan 18, 2020Jan 18, 2020
Frank StrongHow Public Relations Can Help Their Business Get More Value from Its Investment in Trade Shows and…In person events like trade shows and conferences usually rank high on the list of priorities for marketing organizations in business. For…Sep 3, 2018Sep 3, 2018