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Frank Strong

Frank Strong

B2B SaaS: you can be profitable, or you can scale, but you cannot do both at the same time

Research shows new customer acquisition rates are falling in SaaS even as tech companies slash marketing to make a margin; high-growth tech…

6d ago

B2B SaaS: you can be profitable, or you can scale, but you cannot do both at the same time

6d ago

Frank Strong

Why B2B tech is so sluggish right now

Years ago I was doing PR for a $180 million venture capital (VC) fund (they are much bigger now). It was a long-time client of my employer…

Jul 17

Why B2B tech is so sluggish right now

Jul 17

Frank Strong

Farewell to Help-a-Reporter-Out

Cision is pressing forward with the elimination of the Help a Reporter Out (HARO) brand. The changes are significant, according to an email…

Apr 2

Apr 2

Frank Strong

10 Predictions from Executives and Leaders at PR and Comms Technology Providers

Those that read me know I do quite a bit of writing about PR technology. So this year, when I put out my call for predictions for my annual…

Dec 29, 2022

10 Predictions from Executives and Leaders at PR and Comms Technology Providers

Dec 29, 2022

Frank Strong

Disney in 2022: 13 Unpolished but Golden Tips from an Average Dad for Making the Most of Your Trip

I originally wrote this as a comment in response to a question on LinkedIn. It was too long for the comments, so I posted it here.

Oct 7, 2022

Disney in 2022: 13 Unpolished but Golden Tips from an Average Dad for Making the Most of Your Trip

Oct 7, 2022

Frank Strong

Media Relations: Diminishing Value or Continued Opportunity for Exposure?

The media relations struggle is real. Some 60% of respondents say media relations is harder or much harder compared to last year — while…

Aug 27, 2021

Media Relations: Diminishing Value or Continued Opportunity for Exposure?

Aug 27, 2021

Frank Strong

6 Takeaways from a Study about the Evolution of Marketing Organizations

“More than 50 percent of CMOs indicate they are responsible for 11 or more distinct marketing activities.” That’s one of the high-level…

Feb 20, 2020

6 Takeaways from a Study about the Evolution of Marketing Organizations

Feb 20, 2020

Frank Strong

Hugh Rank’s Comms Theory from 1976 Will Help You Identify Fake News Today

Intensify and downplay were the two words communication theorist Hugh Rank chose to frame his persuasion schema in his paper circa 1976…

Jan 18, 2020

Hugh Rank’s Comms Theory from 1976 Will Help You Identify Fake News Today

Jan 18, 2020

Frank Strong

How Public Relations Can Help Their Business Get More Value from Its Investment in Trade Shows and…

In person events like trade shows and conferences usually rank high on the list of priorities for marketing organizations in business. For…

Sep 3, 2018

How Public Relations Can Help Their Business Get More Value from Its Investment in Trade Shows and…

Sep 3, 2018

Frank Strong

Frank Strong

Father. B2B Tech. PR+MKTG. MA+MBA. Blogger. Scuba+Skydiver. Veteran +Once-a-Marine+US Soldier (Ret) Critical thinker. Karate+ BJJ enthusiast. #PatsNation.

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