PinnedFranklinentahTHE MARKETING OF NO MARKETING; HOW A FASHION BRAND IS BUILDING AN EMPIRE WITHOUT “ACTIVE” MARKETINGIf there is one obvious thing I haven’t stated about Lagos, it is how fashion effortlessly clouds the air. The fashion industry indeed is a…Dec 12, 2022Dec 12, 2022
FranklinentahINTO-ME-SEE Forget Sales Tactics, Show Some Love: How Brands Can Win Hearts (and Customers) Through…I recently saw a video on TikTok of Pheelz, the producer, making music with his fans via a live session on social media. Some critics…Feb 13Feb 13
FranklinentahKFCember; A Kentucky Feast of Cheer and Chicken!We prepared a very concise brief of the top-line campaign idea and execution strategy for KFC.Dec 20, 2023Dec 20, 2023
FranklinentahGarri no Get Advert but E Sell Pass Indomie — Unveiling the “Garri” Strategy: How Brands Can…IntroductionAug 7, 2023Aug 7, 2023
FranklinentahSACHET MARKETING; AFFORDABILITY FOR POOR CONSUMERS OR ACQUISITION STRATEGY FOR WISE ENTREPRENEURSThe Lagos Startup Week concluded on Saturday. It was a very impactful three-day physical session, but then the discussion is not about the…Jul 22, 2023Jul 22, 2023
FranklinentahIDAN (ICONIC) MOMENTS IN THE NIGERIAN AD AND MARKETING SPACEIt is no doubt that the Nigerian advertising and marketing space is quite competitive, with brands competing for the spotlight and moment…May 23, 2023May 23, 2023
FranklinentahA TRUE LIFE STORY OF HOW A CREATIVELY SKILLED NINJA FROM FAR AWAY IN INDONESIA DEFEATED THE…With the way indomie is branded in all forms, one will easily think indomie is a made-in-Nigeria product. In the midst of the confusion of…May 3, 2023May 3, 2023
FranklinentahThe ONE thing you need to compete as a newbie; A case study of Peter Obi using the triangular…Imagine A.K. Dollars making bags at Ladipo Market, wanting to compete with Louis Vuitton.Mar 6, 2023Mar 6, 2023
FranklinentahIYA SAMODI IS (not) A BETTER BRAND THAN CHICKEN REPUBLICIt was on Facebook about two years ago that I first heard that Mama Nkechi’s food restaurant was not as big as Kilimanjaro because of its…Feb 21, 2023Feb 21, 2023
FranklinentahWhat I Learnt on my First Market Experience — Thoughts from the Product PenAnother Monday in transit…Nov 28, 2022Nov 28, 2022
