Franklin Morris – Medium

Franklin Morris

Franklin Morris

Toward Scientific Marketing

Marketing is often perceived as the least rigorous department in a company. A scientific, fact-based approach to the work can change that.

May 11, 2020

Toward Scientific Marketing

May 11, 2020

Franklin Morris

Using the Zero Moment of Truth in Your B2B Marketing Strategy

You may not have heard of the Zero Moment of Truth, but it is the center of the digital marketing universe.

Apr 26, 2020

Using the Zero Moment of Truth in Your B2B Marketing Strategy

Apr 26, 2020

Franklin Morris
in
The Startup

How to Grow Your Brand During the Coronavirus Crisis

The data indicates this isn’t business as usual. Here‘s’ a 5-part strategy to grow your brand during COVID-19.

Apr 19, 2020

Apr 19, 2020

Franklin Morris

4 Brands That Built Empires Without Traditional Advertising

The mom-and-pop shop on the corner probably doesn’t rely on traditional advertising (television, print, billboards, etc.) to bring in…

Oct 29, 2014

4 Brands That Built Empires Without Traditional Advertising

Oct 29, 2014

Franklin Morris

3 Brands That Are Driving The Future of Social-Mobile Shopping

Think about the last time you made a purchase-whether a new pair of shoes or a flat screen TV. Did you buy from your smartphone or your…

May 24, 2014

3 Brands That Are Driving The Future of Social-Mobile Shopping

May 24, 2014

Franklin Morris

Why Your Favorite Shows Keep Breaking the Internet

If you were hoping to catch the recent premiere of “Game of Thrones” on HBO Go, you were likely met instead with the “spinning wheel of…

Apr 21, 2014

Why Your Favorite Shows Keep Breaking the Internet

Apr 21, 2014

Franklin Morris

Franklin Morris

My thoughts on marketing, tech, strategy & books. Sr. Director, Content | Editor-in-Chief @Informatica. Ex: IBM Watson, Dell, EA, Rackspace. http://frnkln.org

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