Franz Enzenhofer – Medium

Franz Enzenhofer

Franz Enzenhofer

What to do when a Google Core Update hits you?

Nothing, do nothing.

Jul 2, 2020

Jul 2, 2020

Franz Enzenhofer

Ads are a trap.

In my piece “10 Things I learned as VP Growth at a hypergrowth Fintech in London.” I stipulated that Google/Facebook ads are a beautiful…

May 5, 2020

Ads are a trap.

May 5, 2020

Franz Enzenhofer

Supporting and Hating the Lockdown. Views of an Introvert.

I fully support the lockdown and other measurements to reduce the spread of Coronavirus. I started to wear a mask as soon as the virus…

Apr 30, 2020

Supporting and Hating the Lockdown. Views of an Introvert.

Apr 30, 2020

Franz Enzenhofer

Positioning for Freelancers

For the last Freelancer Meetup Vienna, I kinda spontaneously gave a talk about “Positioning for Freelancers.” This is the gist of it.

Apr 26, 2020

Positioning for Freelancers

Apr 26, 2020

Franz Enzenhofer

About Targeted List Landing Page Hashes

In my book Understanding SEO, I only touched upon the logic of list landing page hashes. I’m going to go into more detail in this article.

Apr 17, 2020

About Targeted List Landing Page Hashes

Apr 17, 2020

Franz Enzenhofer

The safe job fallacy

Reading through various “laid off” threads on hacker news, Twitter and LinkedIn one thing always sticks out: The people most shocked by…

Apr 15, 2020

The safe job fallacy

Apr 15, 2020

Franz Enzenhofer

Reasons not to execute.

During 22 years of professional working, consulting, changing the internet (and the companies that operate therein). I came across these…

Feb 4, 2020

Reasons not to execute.

Feb 4, 2020

Franz Enzenhofer

Product lead company considered harmful.

I, by now, perceive a product lead company as similar harmful for the business as a sales lead company, marketing lead one or an…

Feb 4, 2020

Product lead company considered harmful.

Feb 4, 2020

Franz Enzenhofer

The Systematic 1h Client Assessment

I talk a lot. With clients. With prospective clients. Companies don’t hire consultants ’cause they are fun. (The lack of humor some…

Jan 31, 2020

The Systematic 1h Client Assessment

Jan 31, 2020

Franz Enzenhofer

The Eric-Anna Principle: The Power of Positive Micro-Feedback.

Eric was not the best designer in the world. Nor was he the best project manager. But he had another particular skill. Whenever you worked…

Jan 30, 2020

The Eric-Anna Principle: The Power of Positive Micro-Feedback.

Jan 30, 2020

Franz Enzenhofer

Franz Enzenhofer

I challenge startups, companies, and conglomerates as a profession. I think like a developer, I dream in systems, and I hustle like a marketer.

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