Freda Higgs – Medium

Freda Higgs

Published in
UX Collective

5 tips to overcome cognitive bias in user research

Humans are biased. Period. Designers are just as vulnerable to being biased as users are. Cognitive biases can affect our thinking as well…

Jul 13, 2020

Overcome cognitive biases

Jul 13, 2020

4 simple steps to conduct Competitive Analysis in UX Design

A competitive analysis is an offensive and defensive strategy where you identify major competitors, opportunities and threats in the…

Jun 11, 2020

2 competing brands right next to each other.

Jun 11, 2020

Published in
UX Collective

The design of feedback in digital products

Feedback in a digital product is essential for users to understand if the action taken was successful. To understand the concept of…

Jun 5, 2020

Account sign-up including feedback in form of an error message. Designed by Lula Christman.

Jun 5, 2020

Published in
UX Collective

Marketing aspects to consider as a UX designer

Debates between marketers and UX designers are not uncommon. I’ve encountered a few debating over features or interactions like pop-ups…

May 22, 2020

Marketing vs UX Design. UX Designer have to take users’ aspirations as well as business goals into consideration.

May 22, 2020

Published in
UX Collective

Emotional Design — why designers should focus on positive experiences

We have to define how an emotion gets created in the first place. Our brain creates emotions constantly as an emotion is a response to an…

May 11, 2020

Woman holding balloons that show happy faces.

May 11, 2020

Design Systems — explained in 3 short minutes

A design system is a single source of truth (SSOT) containing all elements needed to design, realize and develop a product.

Apr 22, 2020

A photo of all building blocks needed to build this specific camera. An analogy of a single source of truth.

Apr 22, 2020

Published in
UX Collective

4 things you need to know about Atomic Design

Industries such as Architecture or Industrial Design have developed smart modular systems for manufacturing extremely complex objects like…

Apr 15, 2020

Visualisation of atomic design — atoms, molecules, organisms, templates & pages.

Apr 15, 2020

Published in
UX Collective

User research methods and when to choose the right one.

User research is a booming sector in the UX field lately and I see more and more job openings as UX Researchers. It truly is an essential…

Apr 8, 2020

Usability tests are mostly done toward the end of the design process when you have either a paper or digital prototype.

Apr 8, 2020

Stop being afraid of freelancing — 5 tips to start your career as a remote UX Designer

5 tips to start your career as a remote UX Designer

Feb 13, 2020

Stop being afraid of freelancing — 5 tips to start your career as a remote UX Designer

Feb 13, 2020

Published in
UsabilityGeek

Coronation: the process of redesigning a kitesurf eCommerce store — a UX case study

Redesign of an eCommerce store with an enormous inventory.

Jan 3, 2020

Coronation: the process of redesigning a kitesurf eCommerce store — a UX case study

Jan 3, 2020

Freda Higgs

Freda Higgs

UX Designer — passionate about ethical design! Inspiring my readers through empathy! https://fredahiggs.webflow.io/ https://www.linkedin.com/in/frederike-higgs/

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