A competitive analysis is an offensive and defensive strategy where you identify major competitors, opportunities and threats in the current marketplace. It helps you to find out what your competitors are doing right, and it reveals opportunities that they haven’t taken advantage of. Stay objective with your competitive analysis and…

Feedback in a digital product is essential for users to understand if the action taken was successful. To understand the concept of feedback we have to understand that feedback is the reason why human beings have been surviving and evolving for millennia. According to Dictionary.cambridge …

Debates between marketers and UX designers are not uncommon. I’ve encountered a few debating over features or interactions like pop-ups, newsletter signups, etc.. Instead shouldn’t both teams, Marketing as well UX Design, focus on the people ensuring they are having a great experience using the product? …

How can Designers create positive experiences with digital products? Aaron Walter, former director of User Experience in MailChimp and now the VP of design education at Vision says it very nicely in his book Designing for Emotion: As designers, we’re in a unique position to help users follow their gut…

In my last article, I wrote about Atomic Design and how it can be a great starting point to create a design system. Today I want to talk about design systems and what a design system actually is. Let’s get into it… What is a Design System? A design system is a single source of…

Industries such as Architecture or Industrial Design have developed smart modular systems for manufacturing extremely complex objects like airplanes, ships, and skyscrapers. Inspired by this, Atomic Design was proposed as a system that involves breaking down a website or web application into its basic components so that they can be…

User research is a booming sector in the UX field lately and I see more and more job openings as UX Researchers. It truly is an essential part of UX, but sometimes it gets cut short due to time or budget limitations. …

I keep reading the same questions over and over again… Is it smart to work as a freelance UX Designer when you are just starting out? How high are the chances to score a remote gig? Where do I start? You may have asked yourself these questions since working remotely…

The first question my colleague and I asked us after receiving the project brief was: ‘What kind of people do we have to picture when thinking of someone who is chasing an extreme thrill, someone who voluntarily enjoys being at the mercy of the wind?’ We have to think about…