Open in app

Sign In

Write

Sign In

Freda Higgs
Freda Higgs

196 Followers

Home

About

Published in

UX Collective

·Jul 13, 2020

5 tips to overcome cognitive bias in user research

Humans are biased. Period. Designers are just as vulnerable to being biased as users are. Cognitive biases can affect our thinking as well as our actions which can lead to seeking confirmation of existing beliefs or failing to remember events the way they actually happened. The job of a UX…

User Research

6 min read

5 tips to overcome cognitive bias in user research
5 tips to overcome cognitive bias in user research
User Research

6 min read


Jun 11, 2020

4 simple steps to conduct Competitive Analysis in UX Design

A competitive analysis is an offensive and defensive strategy where you identify major competitors, opportunities and threats in the current marketplace. It helps you to find out what your competitors are doing right, and it reveals opportunities that they haven’t taken advantage of. Stay objective with your competitive analysis and…

UX

5 min read

4 simple steps to conduct Competitive Analysis in UX Design
4 simple steps to conduct Competitive Analysis in UX Design
UX

5 min read


Published in

UX Collective

·Jun 5, 2020

The design of feedback in digital products

Feedback in a digital product is essential for users to understand if the action taken was successful. To understand the concept of feedback we have to understand that feedback is the reason why human beings have been surviving and evolving for millennia. According to Dictionary.cambridge …

UX

6 min read

The design of feedback in digital products
The design of feedback in digital products
UX

6 min read


Published in

UX Collective

·May 22, 2020

Marketing aspects to consider as a UX designer

Debates between marketers and UX designers are not uncommon. I’ve encountered a few debating over features or interactions like pop-ups, newsletter signups, etc.. Instead shouldn’t both teams, Marketing as well UX Design, focus on the people ensuring they are having a great experience using the product? Doing their best to…

UX Design

5 min read

Marketing aspects to consider as a UX designer
Marketing aspects to consider as a UX designer
UX Design

5 min read


Published in

UX Collective

·May 11, 2020

Emotional Design — why designers should focus on positive experiences

How can Designers create positive experiences with digital products? Aaron Walter, former director of User Experience in MailChimp and now the VP of design education at Vision says it very nicely in his book Designing for Emotion: As designers, we’re in a unique position to help users follow their gut…

Design

5 min read

Emotional Design — why designers should focus on positive experiences
Emotional Design — why designers should focus on positive experiences
Design

5 min read


Apr 22, 2020

Design Systems — explained in 3 short minutes

In my last article, I wrote about Atomic Design and how it can be a great starting point to create a design system. Today I want to talk about design systems and what a design system actually is. Let’s get into it… What is a Design System? A design system is a single source of…

Design

3 min read

Design Systems — explained in 3 short minutes
Design Systems — explained in 3 short minutes
Design

3 min read


Published in

UX Collective

·Apr 15, 2020

4 things you need to know about Atomic Design

Industries such as Architecture or Industrial Design have developed smart modular systems for manufacturing extremely complex objects like airplanes, ships, and skyscrapers. Inspired by this, Atomic Design was proposed as a system that involves breaking down a website or web application into its basic components so that they can be…

Atomic Design

6 min read

4 things you need to know about Atomic Design
4 things you need to know about Atomic Design
Atomic Design

6 min read


Published in

UX Collective

·Apr 8, 2020

User research methods and when to choose the right one

User research is a booming sector in the UX field lately and I see more and more job openings as UX Researchers. It truly is an essential part of UX, but sometimes it gets cut short due to time or budget limitations. So what is the real benefit of user…

User Research

6 min read

User research methods and when to choose the right one.
User research methods and when to choose the right one.
User Research

6 min read


Feb 13, 2020

Stop being afraid of freelancing — 5 tips to start your career as a remote UX Designer

I keep reading the same questions over and over again… Is it smart to work as a freelance UX Designer when you are just starting out? How high are the chances to score a remote gig? Where do I start? You may have asked yourself these questions since working remotely…

Self Improvement

5 min read

Stop being afraid of freelancing — 5 tips to start your career as a remote UX Designer
Stop being afraid of freelancing — 5 tips to start your career as a remote UX Designer
Self Improvement

5 min read


Published in

UsabilityGeek

·Jan 3, 2020

Coronation: the process of redesigning a kitesurf eCommerce store — a UX case study

The first question my colleague and I asked us after receiving the project brief was: ‘What kind of people do we have to picture when thinking of someone who is chasing an extreme thrill, someone who voluntarily enjoys being at the mercy of the wind?’ We have to think about…

Ux Case Study

8 min read

Coronation: the process of redesigning a kitesurf eCommerce store — a UX case study
Coronation: the process of redesigning a kitesurf eCommerce store — a UX case study
Ux Case Study

8 min read

Freda Higgs

Freda Higgs

196 Followers

UX Designer — passionate about ethical design! Inspiring my readers through empathy! https://fredahiggs.webflow.io/ https://www.linkedin.com/in/frederike-higgs/

Following
  • Ali

    Ali

  • Tim Denning

    Tim Denning

  • Tom Kuegler

    Tom Kuegler

  • Nick Wignall

    Nick Wignall

  • Aaron Dinin, PhD

    Aaron Dinin, PhD

See all (105)

Help

Status

Writers

Blog

Careers

Privacy

Terms

About

Text to speech

Teams