Freda HiggsinUX Collective5 tips to overcome cognitive bias in user researchHumans are biased. Period. Designers are just as vulnerable to being biased as users are. Cognitive biases can affect our thinking as well…·6 min read·Jul 13, 2020--1--1
Freda Higgs4 simple steps to conduct Competitive Analysis in UX DesignA competitive analysis is an offensive and defensive strategy where you identify major competitors, opportunities and threats in the…·5 min read·Jun 11, 2020----
Freda HiggsinUX CollectiveThe design of feedback in digital productsFeedback in a digital product is essential for users to understand if the action taken was successful. To understand the concept of…·6 min read·Jun 5, 2020----
Freda HiggsinUX CollectiveMarketing aspects to consider as a UX designerDebates between marketers and UX designers are not uncommon. I’ve encountered a few debating over features or interactions like pop-ups…·5 min read·May 22, 2020--1--1
Freda HiggsinUX CollectiveEmotional Design — why designers should focus on positive experiencesWe have to define how an emotion gets created in the first place. Our brain creates emotions constantly as an emotion is a response to an…·5 min read·May 11, 2020--1--1
Freda HiggsDesign Systems — explained in 3 short minutesA design system is a single source of truth (SSOT) containing all elements needed to design, realize and develop a product.·3 min read·Apr 22, 2020----
Freda HiggsinUX Collective4 things you need to know about Atomic DesignIndustries such as Architecture or Industrial Design have developed smart modular systems for manufacturing extremely complex objects like…·6 min read·Apr 15, 2020--5--5
Freda HiggsinUX CollectiveUser research methods and when to choose the right one.User research is a booming sector in the UX field lately and I see more and more job openings as UX Researchers. It truly is an essential…·6 min read·Apr 8, 2020----
Freda HiggsStop being afraid of freelancing — 5 tips to start your career as a remote UX Designer5 tips to start your career as a remote UX Designer·5 min read·Feb 13, 2020--1--1
Freda HiggsinUsabilityGeekCoronation: the process of redesigning a kitesurf eCommerce store — a UX case studyRedesign of an eCommerce store with an enormous inventory.·8 min read·Jan 3, 2020--1--1