Saurabh Sharma – Medium

Saurabh Sharma

Saurabh Sharma

HCI + Smartphone + Adobe Illustrator = Insights into city planning

Notes from the front-lines of a Master’s program in Human- Computer Interaction and Design

Dec 22, 2018

HCI + Smartphone + Adobe Illustrator = Insights into city planning

Dec 22, 2018

Saurabh Sharma

AR-Enabled Social Map For Tourists

The best way to predict future is by inventing it. And the best way to invent things is by imagining them. Imagination, based on…

Nov 14, 2016

AR-Enabled Social Map For Tourists

Nov 14, 2016

Saurabh Sharma

What you need to know about the ‘funnel’ business model

Before savvy marketing, we need a savvy business model. And a company that is built on the ‘funnel’ business model does just that. When a…

Nov 8, 2016

What you need to know about the ‘funnel’ business model

Nov 8, 2016

Saurabh Sharma

Platforms Are Going For Share Of Behavior And Marketing Will Never Be The Same

As a marketer of consumer products, have you been in conversations that make you feel you don’t know enough about your customers? For…

Jul 12, 2016

Platforms Are Going For Share Of Behavior And Marketing Will Never Be The Same

Jul 12, 2016

Saurabh Sharma

How Products Will Evolve Into Outcomes

Every year Company A spends millions of dollars on advertising their products. They use healthcare professional personalities who expound…

May 18, 2016

How Products Will Evolve Into Outcomes

May 18, 2016

Saurabh Sharma

Branding Beyond Storytelling

Brands tell stories. Stories will always be important, and people will continue to love listening to them. Like one of my friends recently…

Apr 30, 2016

Branding Beyond Storytelling

Apr 30, 2016

Saurabh Sharma

Is personalization the destiny of marketing?

The North Face is now using IBM Watson’s cognitive computing and AI to make shopping smarter. See this http://ibm.co/ In this context…

Apr 12, 2016

Apr 12, 2016

Saurabh Sharma

4Ps of Tesla Marketing (or the lack of it!)

By the time you read this, more than 300,000 people would have booked their Tesla Model 3. Assuming an average selling price of $42,000…

Apr 5, 2016

4Ps of Tesla Marketing (or the lack of it!)

Apr 5, 2016

Saurabh Sharma

Six hurdles in way of digital transformation

So, what is preventing companies from leveraging the full potential of new technologies and transform customer experience? What is stopping…

Mar 28, 2016

Mar 28, 2016

Saurabh Sharma

Saurabh Sharma

I’m a brand and UX strategist who obsesses over making experiences customer+society centric. I’m learning about HCI and Design at UC Irvine.

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