Ema Gerovac – Medium

Ema Gerovac

Ema Gerovac

Research Case Study: Exploring the Essence of Christmas

In concluding the last segment of my blog series, “A Year of Thoughts,” I’m taking you on a fun user research journey. Given the year-end…

Dec 5, 2023

Research Case Study: Exploring the Essence of Christmas

Dec 5, 2023

Ema Gerovac

How can we decode climate action through behavioral shifts?

The facts are undeniably present: for years, the global scientific community has been cautioning us about the current and future…

Nov 20, 2023

How can we decode climate action through behavioral shifts?

Nov 20, 2023

Ema Gerovac

What impact does uncertainty have on users' trust and engagement?

Since 2020, users have been eager to restore a feeling of normality, anticipating that easing social distancing and mask mandates would…

Nov 8, 2023

What impact does uncertainty have on users' trust and engagement?

Nov 8, 2023

Ema Gerovac

Why are stories the key to business growth and brand loyalty?

From the time people sat around fires in caves, we’ve been sharing stories to help us deal with life’s ups and downs. Stories teach us…

Oct 18, 2023

Oct 18, 2023

Ema Gerovac

How to create user experiences that are relevant beyond digital?

While grappling with my thoughts on user experience, a colleague of mine shared an excellent LinkedIn post by Robert Meza about the book…

Sep 26, 2023

How to create user experiences that are relevant beyond digital?

Sep 26, 2023

Ema Gerovac

When do choices transform from blessings to burdens?

Having been born when Yugoslavia was beginning to disintegrate, I’ve always found it challenging to grasp the stories my mother shared…

Sep 13, 2023

When do choices transform from blessings to burdens?

Sep 13, 2023

Ema Gerovac

What is strategy, and why you need it

I’ve lost count of times people gave me strange looks when I told them I’m a strategist and researcher. I can’t really fault anyone for…

Aug 18, 2023

What is strategy, and why you need it

Aug 18, 2023

Ema Gerovac

What is Taste?

Taste is something we all seem to have and care about greatly. As La Rochefoucauld said: “Our pride is more offended by attacks on our…

Jun 26, 2023

What is Taste?

Jun 26, 2023

Ema Gerovac

What is perfection in an ever-changing “perfect” world?

The term “perfection” has become ubiquitous and is frequently applied to various concepts such as the perfect world, perfect self, or…

May 2, 2023

What is perfection in an ever-changing “perfect” world?

May 2, 2023

Ema Gerovac

How can uniformity create unique brands, products/services, and strategies?

Following my recent visit to Beirut, I have been contemplating the impact of globalization on the world today, particularly in how it has…

Mar 27, 2023

How can uniformity create unique brands, products/services, and strategies?

Mar 27, 2023

Ema Gerovac

Ema Gerovac

Ema is a business strategist and user researcher working with companies to help simplify and humanize complex business systems and opportunities.

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