Jugaad — a colloquial Hindi-Urdu word for the art of “making things work”.
I recently compiled all the lessons I learned at Product School into a Product Management Manifesto.
Over the past couple of weeks, I had the chance to put the ideas in the manifesto to test, and I was happy to discover that they helped me navigate my first few weeks in the PM discipline. …
“A lot of village life seems to be about carrying sticks” — Observed by my Kiwi friend on his first trip to a village in South India.
This is a story about village life…
Of sugarcane, paddy fields and coconut trees
Bullock carts, bullocks on carts
Tamil music on Kannada soil
Rivers, bridges over rivers
Making wishes and throwing coins into rivers under bridges
Of cycles, cycles carrying sticks, more sticks and less people
The smell of sugarcane in the air
Eucalyptus trees, eucalyptus tinged breeze…
Open window car breeze
I can’t open my eyes kinda breeze
Keep-your-mouth-open-till-your-tongue-dries breeze
Breeze that knots up your hair
Breeze for the sake of…
If you can measure it, you can change it.
In my previous post, I introduced Meetr — an app I built as part of the CodePath Android bootcamp to make group scheduling easy and applied Stanford d.school’s Design Thinking framework.
Below I will apply Dave McClure’s AARRR Startup Metrics model to describe Meetr’s product marketing efforts. The 5 steps are: Acquisition, Activation, Retention, Referral, & Revenue.
I learnt these concepts at Product School and during my M.S. Software Management program at CMU Silicon Valley.
Applying the AARRR model to Meetr.
Acquisition — How users will find Meetr
- Facebook ads (Because two thirds of online adults claim to be Facebook users)
- Tumblr Ads (Because 13% of Internet users between the ages of 18–29 use Tumblr.) …
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