Design Thinking by Stanford’s d.school

A human-centered, prototype-driven process for innovation that can be applied to product, service, and business design.

Design Thinking is a simple framework to use while iterating through the product development lifecycle.

To illustrate how simple it is to use this framework for your next project, I’ll apply Standford d.school’s design…

Persona for Meetr — a group scheduling app I built to help people make plans with friends collaboratively. More at medhaghatikesh.com.

Personas are a great way to capture everything you’ve learnt about your user. They represent the user types that will use your product. The key is to weave together a relatable story about who this person is and what their needs are. A persona helps you build empathy for your user. Having a persona to refer to while building your product serves as a reminder to always put the user needs first. At Product School, I learnt that you begin by making a persona that represents your largest user type, and focus on building a product for them. A persona usually has the following:

  • Demographic information
  • Characteristics
  • Needs in the user’s voice
  • A quote in the user’s voice
  • Photo and name you can relate to

Originally published at medhaghatikesh.com.

Medha Ghatikesh

Product Manager @Groupon. Prev:@MyFitnessPal, Under Armour, Orion Health. Edu: CMU, University of Auckland. Born: 🇮🇳 Raised: 🇳🇿 Living: 🇺🇸

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