“A lot of village life seems to be about carrying sticks” — Observed by my Kiwi friend on his first trip to a village in South India.

This is a story about village life…
Of sugarcane, paddy fields and coconut trees
Bullock carts, bullocks on carts
Tamil music on Kannada soil
Rivers, bridges over rivers
Making wishes and throwing coins into rivers under bridges
Of cycles, cycles carrying sticks, more sticks and less people
The smell of sugarcane in the air

Eucalyptus trees, eucalyptus tinged breeze… Open window car breeze I can’t open my eyes kinda breeze Keep-your-mouth-open-till-your-tongue-dries breeze Breeze…

If you can measure it, you can change it.

In my previous post, I introduced Meetr — an app I built as part of the CodePath Android bootcamp to make group scheduling easy and applied Stanford d.school’s Design Thinking framework.

Below I will apply Dave McClure’s AARRR Startup Metrics model to describe Meetr’s product marketing efforts. The 5 steps are: Acquisition, Activation, Retention, Referral, & Revenue.

I learnt these concepts at Product School and during my M.S. Software Management program at CMU Silicon Valley.

Applying the AARRR model to Meetr.

Acquisition — How users will find Meetr

1. Facebook ads (Because two thirds of online adults claim to be Facebook users)
2. Tumblr Ads (Because…

A human-centered, prototype-driven process for innovation that can be applied to product, service, and business design.

Design Thinking is a simple framework to use while iterating through the product development lifecycle.

To illustrate how simple it is to use this framework for your next project, I’ll apply Standford d.school’s design thinking approach to Meetr — an app I built as part of the CodePath Android bootcamp. I’ll also apply the concepts I learnt in my M.S. Software Management program at CMU Silicon Valley and at Product School.

The Problem

Planning an event with friends is a chaotic experience. There are usually several…

Over prepare, then go with the flow — Regina Brett

I put this checklist together at Product School for Meetr, a group scheduling app I built at an android bootcamp. Large parts of this checklist were put together from this very comprehensive answer on Quora and this post on Kissmetrics.

Before launch

Competitive Analysis and Positioning

• Look at competing apps on app store to see what the target audience is looking at. Note the categories they are listed under, the list of features, and reviews.
• Determine the Unique Selling Proposition of app and then work on positioning based on target audience.

Design…

Personas are a great way to capture everything you’ve learnt about your user. They represent the user types that will use your product. The key is to weave together a relatable story about who this person is and what their needs are. A persona helps you build empathy for your user. Having a persona to refer to while building your product serves as a reminder to always put the user needs first. At Product School, I learnt that you begin by making a persona that represents your largest user type, and focus on building a product for them. A persona usually has the following:

• Demographic information
• Characteristics
• Needs in the user’s voice
• A quote in the user’s voice
• Photo and name you can relate to

Originally published at medhaghatikesh.com.

I put together an image to capture a day in the life of a Product Manager from the lessons I learnt at Product School. A kick ass Product Manager would swear by these concepts.

Compiled from lessons taught at Product School by Hamid Schricker and Ken Norton’s tips on working with engineers.

I am a hustler. I will get shit done. I will ship. I will find a way — no ifs, no buts. I will prioritize ruthlessly. I will fail fast and learn fast. I have razor sharp focus. No excuses.

I will speak clearly and concisely. I will adapt to my audience. I won’t be afraid to say NO. I will find my voice. I will speak with presence. I will get out and talk to the people I’m building products for.

…

I’ve been wearing the Moto 360 I received at Google I/O for a couple of weeks now, and a lot of people have been asking me whether I like it. The truth is, I haven’t made up my mind yet, and it’s not that easy to do so either. While there are some instances where I’ve been pleasantly surprised by new kid on the block that’s found its home on my wrist, there are times when I’ve been plain annoyed by it. Anyway, here are my top 10 first impressions about the Moto 360:

1. The Moto 360 is like a…