George IshiiHow to Predict Your Product’s SurvivalAt some point most products end up in the same place. Sorry, but it’s true. If you don’t have one or more of the following, your product…Jun 1, 20162Jun 1, 20162
George IshiiThe Only Thing More Important Than Hiring Superstars.I believe that one of the best ways to achieve success is to focus on hiring a stellar team of superstars — the best of the best.Jun 29, 20151Jun 29, 20151
George IshiiA Designer’s Most Powerful Role: AdvocacyAdvocacy is the most important role of a UX Designer, who is uniquely responsible for advocating for both the customer and the company…Oct 9, 2014Oct 9, 2014
George IshiiDesign for Performance or Let Your App DieThe performance of your app or website, which is how quickly it responds to your customer’s input, influences how it is perceived. If your…Aug 5, 2014Aug 5, 2014
George IshiiHow to design for the Superhero in all of usTo create an experience that leads to deep satisfaction and happiness, design for the aspirational version of your audience. That is, the person each of your customers would love to become.Jul 22, 2014Jul 22, 2014
George IshiiUX expertise + Chinese context = winning combination.Chinese specific UX expertise will be one of the hottest jobs in the next decade.Jul 15, 2014Jul 15, 2014
