Product Vision and Goals as leads for your Product Strategy (2:6)
Keeping in mind where you are going
When talking about products and the organizations that support them, there are some non-negotiable elements. These are crafting an inspirational long term vision, setting specific outcomes and defining a good strategy (check out more in Don’t dare to start work without first defining your product vision, strategy and goals).
Having a solid and exciting 3–5–10 year product vision and specific goals are key in order to define your strategy. When the team meets them, then they have a broader context and can understand where the product is headed. This is meaningful because it basically allows the team to understand where to make good decisions.
Product vision represents what we are trying to achieve and you would need measurable business goals to track the journey.
Take a second to remember the vision and key metrics for the product you lead or are part of. Are the things you and your team delivering aligned with the product vision? Straying from the path and misalignment are actually common. Especially because we often interact with many different stakeholders, think of many ideas, and also receive them.
Still, that’s the point of having all these elements. They are important because they help us keep in mind our destination. At this point, what follows is figuring out how we can make it there; how can we make our vision a reality. The answer to that is Product Strategy.
This article belongs to a Product Strategy thread. Next one in line is:
In the following article, I outline the importance of focusing our mind and actions on the right problems so as to get a good strategy.
Here are all of the articles from this thread:
- The one where we talk about Product Strategy
- Product Vision and Goals as leads for your Product Strategy
- Pick your battles when defining your Product Strategy
- Identifying needs and opportunities to build your Product Strategy
- The right way to turn your Product Strategy into action
- Proper management keeps Product Strategy alive
