(Scroll to the bottom for a quick recap of this blog)
Pitching the value of your business in 60 seconds bright and early on a Monday morning to a room full of mentors can definitely show what’s being left on the table.
While focusing on our main value proposition of saving customers time, we were quickly reminded of the other aspects that factor into their motivation for buying flowers with Goquets. And although we believe time to be a major driver for people to come back and use our service, we owe it to ourselves and the mentors to dig into what really motivates people to buy flowers.
So, what really motivates someone to buy flowers?
Last week we sat down with mentor-in-residence Mat Winegarden to refine this idea a bit more (with lots of post-its), and defined some interesting trends along the way in regards to the pain points and motivations of a customer.
Women, for example, tend to be more proactive in buying flowers for any kind of event (birthdays, congratulations, get well, etc.). They love adding their personal touch and enjoy that the florist gets to as well. They don’t mind spending a little more time to find the right product, and their biggest motivator in sending those flowers is that it’s fulfilling and brightens someone’s day.
On the other hand, men tend to be more reactive in buying flowers for events such as birthdays and anniversaries, and are quick to mention that a quick and easy service stands out to them. Their biggest motivation is the end reaction when their mom or significant other lets him know just how much she appreciated his thoughtfulness.
While our business model allows us to save customers time, we don’t want to overlook the opportunity to promote the creativity, better products and overall rewarding experience that a simple bouquet can promote.
So… how do we start conveying this while keying in on a new customer segment? Stay tuned…
We’re having a helluva time.
This week the ISA team decided to run us through ‘Marketing Hell Week’, as put on by 500 Startups (an accelerator based in Silicon Valley). This entire week is filled to the brim with startup marketing curriculum to get us in the mindset of growth.
Fortunately, we have visitors to keep us company. Our business partner Justin made the trip over from Des Moines to the accelerator so we could really focus on growth strategy. We’d like to think of ourselves as gracious hosts, even letting him take the window seat!
More familiar faces appeared as our friends Kirps and Max found us between their Monday meetings in Cedar Rapids. It was very timely for them to stop by as we were able to compare our accelerator experiences as their own startup WorkHound is going through the StraightShot Accelerator and prepping for Demo Day in Omaha on September 10th. Good luck guys!
Finally, each week we order a bouquet to liven up the office a bit. Since it is officially ‘Golf Month’, we ordered a golf-themed bouquet we thought the guys at GolfRz would enjoy:
Thanks for reading!
Question of the week: What motivates YOU to buy flowers?
Overview
At Goquets, we’re working to become the easiest way to order flowers online. Stop wasting time scrolling through galleries only to see the flowers that are delivered look nothing like the photo you spent ages choosing. Tell us the details you actually care about — who it’s for, what the occasion is, and how much you want to spend and we’ll work with a local florist to build a beautiful, one-of-a-kind bouquet.
Stay tuned each week as we continue to talk about our experience going through a 3-month accelerator for Goquets at the Iowa Startup Accelerator in Cedar Rapids.
Other Updates: Week 1 | Week 2 | Week 3
Reach out to us with any questions or thoughts:
Email Us: hello@goquets.com
Facebook | Twitter | LinkedIn | Instagram
