PinnedGrowth FlowUnderstand Habit Loops in 5 minsEver wonder why you instinctively reach for your phone to check Instagram when you’re bored? Or why do you feel compelled to open your…Oct 8, 2023Oct 8, 2023
Growth FlowFacebook ads 101 for newbies (Part 1)Since I got into learning about Performance Marketing, I’ve been really curious about how Facebook ads work and how to nail them. I’ve…Mar 12Mar 12
Growth FlowBehind the Scenes: Unveiling Zapier’s Winning FormulaLet’s explore the captivating world of one of my favorite companies: Zapier.Jun 10, 2023Jun 10, 2023
Growth FlowDoes Personas talk about user needs? (JTBD Framework)The problem is that most of the literature on marketing personas takes you down the path of “Virat has a wife, 3 kids, and a dog,” which…Mar 25, 2023Mar 25, 2023