Grant SimmonsYour attribution may be more wrong than rightThe flip side of fingerprint attributionJul 24, 2019Jul 24, 2019
Grant SimmonsHaving A Poor Signal Results In Poor MeasurementWhy do you hire an attribution company? Sounds like a silly question: Why do advertisers pay for attribution? As a data analyst, I’d argue…May 2, 2018May 2, 2018
Grant SimmonsMarket Incentives That Drive Fraud: The Truth Behind Reach vs. FrequencyLast Click Attribution is an Incentive for Mobile Ad FraudDec 12, 2017Dec 12, 2017
Grant SimmonsIdentifying and Stopping Ad StackingAd stacking is a fraud technique where multiple ads are layered on top of each other in a single ad placement. While only the top ad is…Oct 19, 2017Oct 19, 2017
Grant SimmonsDevices with High Click Volume and Fraudulent TrafficOur industry is increasingly wary of fraudulent traffic, but the use of fraud abatement tools is beginning to pay off. The Association of…Oct 18, 2017Oct 18, 2017
Grant SimmonsThe Fraud Behind Install MetricsOver my last two posts on fraud, we’ve detailed how the click:install ratio can be used to identify sketchy traffic. In this post, we’ll…Oct 17, 2017Oct 17, 2017
Grant SimmonsDetecting Mobile Ad Fraud by Counting ClicksMany, if not most, marketers run campaigns based on install rates. It’s proof that a user was obtained and that marketing efforts were…Oct 17, 2017Oct 17, 2017