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Grant Simmons

Grant Simmons

Your attribution may be more wrong than right

The flip side of fingerprint attribution

Jul 24, 2019

Your attribution may be more wrong than right

Jul 24, 2019

Grant Simmons

Having A Poor Signal Results In Poor Measurement

Why do you hire an attribution company? Sounds like a silly question: Why do advertisers pay for attribution? As a data analyst, I’d argue…

May 2, 2018

Having A Poor Signal Results In Poor Measurement

May 2, 2018

Grant Simmons

Market Incentives That Drive Fraud: The Truth Behind Reach vs. Frequency

Last Click Attribution is an Incentive for Mobile Ad Fraud

Dec 12, 2017

Market Incentives That Drive Fraud: The Truth Behind Reach vs. Frequency

Dec 12, 2017

Grant Simmons

Identifying and Stopping Ad Stacking

Ad stacking is a fraud technique where multiple ads are layered on top of each other in a single ad placement. While only the top ad is…

Oct 19, 2017

Identifying and Stopping Ad Stacking

Oct 19, 2017

Grant Simmons

Devices with High Click Volume and Fraudulent Traffic

Our industry is increasingly wary of fraudulent traffic, but the use of fraud abatement tools is beginning to pay off. The Association of…

Oct 18, 2017

Devices with High Click Volume and Fraudulent Traffic

Oct 18, 2017

Grant Simmons

The Fraud Behind Install Metrics

Over my last two posts on fraud, we’ve detailed how the click:install ratio can be used to identify sketchy traffic. In this post, we’ll…

Oct 17, 2017

The Fraud Behind Install Metrics

Oct 17, 2017

Grant Simmons

Detecting Mobile Ad Fraud by Counting Clicks

Many, if not most, marketers run campaigns based on install rates. It’s proof that a user was obtained and that marketing efforts were…

Oct 17, 2017

Detecting Mobile Ad Fraud by Counting Clicks

Oct 17, 2017

Grant Simmons

Grant Simmons

Former Head of Retail Analytics at Oracle Data Cloud. Currently Head of Client Analytics at Kochava. Your data speaks volumes if you know how to listen.

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