In 1 minute, Slack founder will make you rethink how to sell innovation
We are unlikely to be able to sell “a group chat system” very well: there are just not enough people shopping for group chat system (and, as pointed out elsewhere, our current fax machine works fine).
That’s why what we’re selling is organizational transformation.
What we are selling is not the software product — the set of all the features, in their specific implementation — because there are just not many buyers for this software product. (People buy “software” to address a need they already know they have or perform some specific task they need to perform, whether that is tracking sales contacts or editing video.)
However, if we are selling “a reduction in the cost of communication” or “zero effort knowledge management” or “making better decisions, faster” or “all your team communication, instantly searchable, available wherever you go” or “75% less email” or some other valuable result of adopting Slack, we will find many more buyers. — Stewart Butterfield ; Read full article
It was really just one-minute advice, right? Didn’t it make you see things differently? At some point, I believe it did.
Entrepreneurial experience, openness and willingness to share — this is what differs from great entrepreneurs to others. Stewart Butterfield is great!
Think about it while you are trying to describe your startup idea. There are very few people who have a capacity to see the future, so find the right words to describe your vision.
