Guillaume Wiatr – Medium

Guillaume Wiatr

Guillaume Wiatr

Going Beyond Cosmetology in Strategic Narrative Work

It’s not uncommon for CEOs and founders to approach me with their sales deck or marketing materials in hand, hoping to get a quick…

Mar 17, 2023

Going Beyond Cosmetology in Strategic Narrative Work

Mar 17, 2023

Guillaume Wiatr

Why Your Business Needs An Opinion

In business, it’s tempting to strive for a flawless image and invest in the surface level of branding too soon.

Feb 20, 2023

Why Your Business Needs An Opinion

Feb 20, 2023

Guillaume Wiatr

Mastering the Gym of Business

“We’ve crafted our company’s narrative. What’s next?”

Feb 3, 2023

Mastering the Gym of Business

Feb 3, 2023

Guillaume Wiatr

Expert On A Mission

Many professionals say that they have a mission.

Dec 9, 2022

Expert On A Mission

Dec 9, 2022

Guillaume Wiatr

Recruit Yourself Everyday

If you could talk to your younger self about joining your company or starting your business, what would you say?

Nov 30, 2022

Recruit Yourself Everyday

Nov 30, 2022

Guillaume Wiatr

How To Find Your Core Message

So many of us entrepreneurs obsess over figuring out once and for good our company’s message.

Oct 4, 2022

How To Find Your Core Message

Oct 4, 2022

Guillaume Wiatr

Can You Explain Your Business?

Consider this famous Einstein quote: “If you can’t explain it simply, you don’t understand it well enough.”

Sep 22, 2022

Can You Explain Your Business?

Sep 22, 2022

Guillaume Wiatr

Why Dr. Robb’s Product Demo Rocks

Dr. Robb Akridge, co-creator of Clarisonic, early pioneer at Sonicare, and one of my legacy clients, didn’t update us much on his work in…

Sep 20, 2022

Why Dr. Robb’s Product Demo Rocks

Sep 20, 2022

Guillaume Wiatr

15 Examples of Transformative Companies

To keep exploring the topic of “transformative agenda”, I thought it might help you to see a list of companies organized per my three types…

Sep 16, 2022

15 Examples of Transformative Companies

Sep 16, 2022

Guillaume Wiatr

5 Rules for Practical Inspiration

Every entrepreneur I’ve met secretly wishes they could raise their hand to inspire people to do what they want.

Sep 13, 2022

5 Rules for Practical Inspiration

Sep 13, 2022

Guillaume Wiatr

Guillaume Wiatr

Strategic Narrative for Professional Services Firms. I help entrepreneurial leaders gain focus and traction so they build a successful business they also love.

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