First off, let me say that I love a specialist. I love the amazing Information Architects I’ve seen solve insane content problems, and the brilliant researchers who can do 8 hours testing and not get Research Brain.
However, I’ve only ever really encountered them on long-term stable projects where the resource requirements are known for at least 6–12 months ahead.
If, like many agency or in-house teams you need one core team of permanent UX staff who can flex across multiple projects, with a sensible staff cost and the minimal possible utter screw up of the project work, then you need what I call a 360.
What is a 360?
A 360 is a UXer who usually has one comfort zone (say UX Design), but has grown themselves (or been taught) beyond that original skill set. They may have trained and practiced incrementally in user testing. They may have a good understanding of the theory and concepts of IA. Ultimately, they can take on multiple roles across multiple projects. They can face into a project from any angle; 360 degrees.
