Christoph HaackAdvantages and Disadvantages of Using Chatbots for Small BusinessesTo highlight the advantages and disadvantages of using chatbots, a brief definition of what chatbots are is needed. Chatbots are programmed…Nov 2, 2023Nov 2, 2023
Christoph HaackHow will Marketing Develop in the Future?As already developed in many areas, AI will also play an increasingly important role in future’s marketing. Since artificial intelligence…Oct 31, 2023Oct 31, 2023
Christoph HaackDigital Consumer Behavior, Customer Relationship & Experience Management, Influences on Digital…Oct 31, 2023Oct 31, 2023
Christoph HaackBig Data in MarketingBig data is nowadays defined as the large amounts of data that are too big for conventional data processing methods (Taylor, 2023). In this…Oct 31, 2023Oct 31, 2023
Christoph HaackThe Importance of SEO for BusinessesSEO is the short form for Search Engine Optimization, which simply means the optimization of visibility on the Internet (Metric Marketing…Oct 31, 2023Oct 31, 2023
Christoph HaackRelevance of the Collaboration of eCommerce and Social CommerceIn order to explore the relevance of the collaboration between eCommerce and social commerce, a brief summary of the terminology is…Oct 31, 2023Oct 31, 2023
Christoph HaackBenefits of Display Advertising & the Execution of an Effective Digital Display Ad CampaignIn order to demonstrate the benefits and the successful execution of display advertising campaigns, we first need to briefly review what…Oct 31, 2023Oct 31, 2023