You Need To Start Sharing Your Work On Social Media

Habiba Lotfy
5 min readMay 18, 2023

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Photo by Nathan Dumlao on Unsplash

Social Media has become a powerful tool for writers to share their work and connect with their audience. Creating valuable and engaging content is just the first step in a successful content marketing strategy. To reach the right audience and build a loyal following, it's essential to promote your work on social media.

In this article, we'll discuss 4 important reasons why marketing and sharing your content on social media is now more important than ever.

1. Reach a large audience:

vectorjuice from Freepik

Social Media Platforms have billions of users. When you share your work on Facebook, Twitter, Instagram, or LinkedIn, you have the potential to reach more people and show them your work.

- If you create high-quality content that is relevant and informative to your target audience and shares your content on several platforms, you'll attract new followers and readers.

- If you have an online business, Social Media will definitely help your business grow and reach more people which can lead to brand recognition and increased sales.

- Social media is a powerful tool. It's a great way to share your work and connect with more people.

Marketing on Social Media will help you reach a new audience and engage with your existing readers.

Posting useful and high-quality content will make your readers engage with your content which builds trust and loyalty.

- Implement the 80/20 Rule which means engaging with other writers 80% of the time and promoting your work 20% of the time only.

When you read, share, and support other people's work you'll be surprised at how much this will help you grow your audience as well.

- As a writer, Use social media platforms to develop new connections and friendships with your readers, fellow writers, and your potential readers. Get to know new writers and support them and they'll support you as well.

2. Build a relationship with your readers:

freepik from Freepik

- Social media is a great way to build relationships with your readers.
When you share engaging and interesting content, you show them your article and work and how can they benefit from it.

You show them that you provide high-quality content that will help them better understand a certain topic.

This will build trust and credibility which can lead to more views, followers, and reads.

- To build relationships with your readers and fellow writers:

• You need to engage with them and support them.

• Comment on other writers' posts and interact with their stories.

• Genuinely read their articles and leave your honest feedback.

• Encourage other writers to keep writing and sharing their work if it was useful for you.

• Listen to your audience and figure out what they want to learn.

Social Listening will help you discover new ideas or ways to enhance your articles. Also will help you track and respond to your audience's questions and feedback which can help improve your credibility.

Social Listening can help you identify the content that resonates well with your audience and where to distribute your content. So, Social Listening is a great marketing strategy.

Click Here to learn more about Social Listening.

3. Drive traffic to your website:

storyset from Freepik

You can use social media to drive traffic to your website.

- When you share links to your website on social media, you attract new visitors who may not know about your website. This will help you increase website traffic and boost your visibility.

- If you want to increase traffic on your website, you need to increase your engagement with people. Post about your website and what you offer.

Focus on social media platforms that will drive the most web traffic. Don’t forget to add links to your website.

- Make sure your social media content revolves around your target audience instead of you. Provide valuable content. Help them achieve their goals by engaging and inspiring them with your content.

- You also need to focus on using clear and engaging Call To Action.
A Call To Action is a statement that encourages users to take a specific action on your website.

Click Here to learn more about Call to Action.

- Don't forget to ask questions in your content to boost engagement. Ask questions that trigger a reaction from your readers. Ask yes-no questions and for their feedback.

- Whether you sell products or write articles or blogs, these techniques will help you drive traffic to your website.

4. Promote your work:

pikisuperstar from Freepik

Whether you're a writer or create videos, podcasts, or any content creator, social media is a great way to promote your work.

If Content is King then Promoting and Marketing your Content is Queen.

- You can reach a wider audience by sharing your work on social media.

- You need to promote your articles and put them in front of your audience so they can support you. How else will they find your articles and read them if you don't put your articles in front of them?

- So make sure that you share your work on social media so you can reach a wider audience who are genuinely interested in your work.

- You should spend more time promoting your content than creating it. The more you promote your content, the more reads, views, and followers you'll receive.

Finally, Consistency is Key. Stay active and be responsive. Post regularly and engage with your readers and fellow writers. Also, the more you read and support your fellow writers' work, the more reads you'll get on your stories.

Clap, Comment, and Follow for more. :)

If you enjoyed this article, consider reading my previous articles. :)

#DigitalMarketing

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Habiba Lotfy

Digital Marketer, AI enthusiast, and Writer. Sharing tips and insights on these topics to help you reach your goals with confidence and creativity.