The Rebrand Detroit Neighborhood Brand Business Accelerator Application

Hajj Flemings
Aug 24, 2016 · 2 min read

The Rebrand Detroit Neighborhood Brand Business Accelerator Application

The Rebrand Detroit — Neighborhood Business Brand Accelerator is designed for neighborhood retail businesses. The inaugural Spring Session…

The Rebrand Detroit Neighborhood Brand Business Accelerator Application



The Rebrand Detroit — Neighborhood Business Brand Accelerator is designed for neighborhood retail businesses. The inaugural Spring Session of the Brand Camp Accelerator is a 6–8 week program launching in the Grandmont Rosedale community and the deadline to apply is May 16th.

“We believe building brands is more than creating beautiful logos it is about systems that create amazing customer experiences that drive traffic to the business and convert visitors into customers.” — Hajj Flemings, Founder of Rebrand Detroit

Grandmont Rosedale Business Brand Accelerator Informational Meeting.

Demographics of the Targeted Business Owner

The business owners we are targeting in the Grandmont Rosedale business community look like this…

  • Working Hours: Upward to 10+ hours per day
  • The business owner is the primary employee
  • Part time employees are typically family, friends and volunteers (there are exceptions)
  • There is no full time marketing staff
  • There is little to no marketing budget=
  • The business is located in a neighborhood business corridor that isn’t pedestrian friendly
  • There is low foot traffic to the business

Application Information

  • Application Deadline: Monday, May 16, 2016 11:59pm
  • Average Time to complete Application: 12 min 52 sec
  • Number of Questions: 23
  • Link to Application: http://rebranddetroit.co/accelerator

The Brand Curriculum is developed by Brand Camp University based upon human centered design. Design thinking and service design thinking are at the core of our approach customer experience that drive the bottom line.

By Hajj Flemings on May 16, 2016.

Exported from Medium on August 24, 2016.


Originally published at Brand Camp Summit.

    Hajj Flemings

    Written by

    Human Brand Design. I humanize People, Brands & Cities. Founder of @BrandCampU & @RebrandDetroit. Alum: @Knightfdn #KnightCities & @CNN Black In America

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