Hard Edge5 ways having a strong brand contributes to your bottom lineYour brand can be your biggest asset and bring with it more success than that CFO you always wanted or the extra head counts you wish you…Jul 8, 2016Jul 8, 2016
Hard Edge5 habits of successful marketersMarketing is a highly competitive profession, full of deadlines, challenges and targets. So what are some of the habits of the best…Jul 8, 2016Jul 8, 2016
Hard EdgeMarketing yourself in a ‘hyper digital’ worldJust about everyone is on social media these days. The prevalence of Wi-Fi, cheap digital phones and too many social media platforms means…Jul 8, 2016Jul 8, 2016
Hard EdgeWhat is typography — and why should you care?Typography is an incredibly complex and fascinating topic. There have been scores of books and extensive research and study on the topic…Jul 8, 2016Jul 8, 2016
Hard EdgeChallenger brands — emerging from the shadows.Living in the shadow of a dominant market leader is never easy. However, there are also benefits to not being the established leader: the…Jul 8, 2016Jul 8, 2016
Hard EdgeKick-start your corporate identity with these essential brand assetsSo you have just registered your business name and are now looking for your brand to stand out from your competitors. It’s now time you…Jul 8, 2016Jul 8, 2016
Hard EdgeContent marketing for financial servicesContent marketing should be a key strategic consideration for all businesses. This involves creating and delivering valuable and relevant…Jul 8, 2016Jul 8, 2016
Hard Edge10 marketing trends changing the game in the finance industryOnce upon a time financial institutions used to favour brochures, print ads and perhaps some POS materials. With the growth of technology…Jul 8, 2016Jul 8, 2016
Hard EdgeShow me (more than) the money: USP and opportunity in the finance industryWhy have I bought my next car from the same salesman for 20 years? Why has Ikea been so successful? Why do consumers flock to get the…Jul 8, 2016Jul 8, 2016
Hard EdgeFinance at your fingertips — a case study in good digital designWhen it comes to finance, gone are the days when you would set up several daggy meetings to engage banking institutions and see what…Jul 8, 2016Jul 8, 2016
