How immersive audio is changing the experiential landscape. — -by Epic Jefferson, Lead Creative Technologist at Havas Mango TLDR; 3D spatial audio has become more accessible due to recent developments. Hospitals are using spatial audio in “Wellness Rooms” in an attempt to combat burnout among frontline healthcare workers. Leveraging spatial audio via AR could help make wellness more accessible— check…

A look inside the Mango Labs and the tech we’re using in 2022 by David Turk — Welcome to Mango Labs It’s a new year. New resolutions, new goals, but more importantly…new experiments happening in the Mango Labs! At Havas Mango, discovering and experimenting with emerging tech is one of the ways that help us reimagine the wellness landscape. Adopting and implementing emerging technologies to create content that makes us say…

How brands can take notes from health and wellness brands and pet supply retailers alike to bring well-being to consumers by Tristan Stevens I’d venture to say we can all agree more attention and priority is being placed on health and wellness than ever before, and the shift is here…

How COVID-19 has radically redefined the fitness industry by Tristan Stevens With vaccination rates increasing, we seem to be amidst a transitory period into the next chapter of “normalcy,” as many of us return to the office a few days a week, send our kids back to school full-time, and…

Fire yourself up with functional drinks, virtual fitness, and digital health — these trends will boost your well-being next season by Christen Casey. Let’s take a peek behind the curtain, by looking at last year’s top Google Searches and get a glimpse into our collective subconscious. …

What we’re taking away from this year’s virtual conference by Tristan Stevens & Christen Casey — The only constant is change. So we’re constantly analyzing the trends, shifts, and innovations taking place in the health & wellness space. And Ad Age’s Next event proved the perfect opportunity to take a peek behind the curtain. …

A quick dive into the fitness apps you’ll find on Oculus by Barry Klipp — It’s 5:30 in the morning, and I’m in my living room not waking the family while searching for a new gym. A metaverse gym. I know what you’re thinking, “Barry doesn’t need exercise, dude’s in peak physical form.” First, thanks for your kind words. …

Why Modern Advertising Will Disappear. And Why That’s Not a Bad Thing by Melody de Zendegui A Bit of Nostalgia The Yo Quiero Taco Bell campaign is dead in a sense that Taco Bell has moved on to numerous other ad campaigns since this particular 1997 promotion. But you can still watch the iconic…

Identifying a brand’s competitive advantage by Tristan Stevens As a consumer, think about the last purchase you made. What was it that drove that purchase decision? Did you see an inspirational ad on TV? Or perhaps you opted for what you knew would be a pleasant and seamless buying experience…