Royann Dean – Medium

Royann Dean

Holistic Branding + Digital Transformation

Like most people these days, I’m staring at a screen for many hours of the day. I mean, like a lot of hours. So I just got new glasses and…

4 min readJan 16, 2020

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Holistic Branding + Digital Transformation

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Royann Dean

Life Lessons from my Concussion

You know how sometimes self help stuff can sound like the writer just dialed it in? (Or is that just me?) Well, I’m about to pile another…

5 min readOct 15, 2019

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Life Lessons from my Concussion

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Royann Dean

The Incredible, True Story of The Organization That Didn’t Think It Was a Brand

I once had a meeting with an important organization that didn’t think it was a brand. It had a logo, employees and performed public…

3 min readOct 8, 2019

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Royann Dean

The Science of Branding

Some people think that branding and communication is a lot of fluff. Don’t believe me? Talk to a left brained person — find an accountant…

6 min readOct 2, 2019

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The Science of Branding

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Royann Dean

Musings while I was standing in line at a bank to pick up a letter that wasn’t ready

If you’re like me, when you spend time or money with a business, you just want to feel like they appreciate you as a customer. I recently…

4 min readSep 26, 2019

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Musings while I was standing in line at a bank to pick up a letter that wasn’t ready

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Royann Dean

Changing The #HurricaneDorian Narrative

What Just Happened?!

2 min readSep 10, 2019

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Changing The #HurricaneDorian Narrative

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Royann Dean

It’s Story Time

A few years ago I gave a talk called ‘Stories: What Makes Them Good and Why They Matter’ along with my friend, Kareem Mortimore, an…

2 min readSep 5, 2019

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Royann Dean

If you’re only thinking about customer satisfaction, you’re missing the (emotional) point

Every time I see a customer satisfaction survey in my inbox from my bank, The Royal Bank of Canada, I shudder a little. Mostly because I…

3 min readAug 29, 2019

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If you’re only thinking about customer satisfaction, you’re missing the (emotional) point

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Royann Dean

Authenticity is dead. Long live authenticity.

Everywhere you look, it seems that there is something ‘authentic’ or someone saying that they are authentic. Brands, particularly in less…

3 min readAug 22, 2019

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Authenticity is dead. Long live authenticity.

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Royann Dean

I challenged myself to do one new thing a month. Here’s what happened.

In 2016, I attended a conference for creatives called the 99U conference. There were lots of very cool presentations from executives like…

3 min readAug 15, 2019

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I challenged myself to do one new thing a month. Here’s what happened.

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Royann Dean

Royann Dean

Lover of travel, collector of experiences, believer in branding, strategic communication catalyst, Professional Venn Diagram — #design #business #creativity

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