Royann DeanHolistic Branding + Digital TransformationLike most people these days, I’m staring at a screen for many hours of the day. I mean, like a lot of hours. So I just got new glasses and…Jan 16, 2020Jan 16, 2020
Royann DeanLife Lessons from my ConcussionYou know how sometimes self help stuff can sound like the writer just dialed it in? (Or is that just me?) Well, I’m about to pile another…Oct 15, 2019Oct 15, 2019
Royann DeanThe Incredible, True Story of The Organization That Didn’t Think It Was a BrandI once had a meeting with an important organization that didn’t think it was a brand. It had a logo, employees and performed public…Oct 8, 2019Oct 8, 2019
Royann DeanThe Science of BrandingSome people think that branding and communication is a lot of fluff. Don’t believe me? Talk to a left brained person — find an accountant…Oct 2, 2019Oct 2, 2019
Royann DeanMusings while I was standing in line at a bank to pick up a letter that wasn’t readyIf you’re like me, when you spend time or money with a business, you just want to feel like they appreciate you as a customer. I recently…Sep 26, 2019Sep 26, 2019
Royann DeanIt’s Story TimeA few years ago I gave a talk called ‘Stories: What Makes Them Good and Why They Matter’ along with my friend, Kareem Mortimore, an…Sep 5, 2019Sep 5, 2019
Royann DeanIf you’re only thinking about customer satisfaction, you’re missing the (emotional) pointEvery time I see a customer satisfaction survey in my inbox from my bank, The Royal Bank of Canada, I shudder a little. Mostly because I…Aug 29, 2019Aug 29, 2019
Royann DeanAuthenticity is dead. Long live authenticity.Everywhere you look, it seems that there is something ‘authentic’ or someone saying that they are authentic. Brands, particularly in less…Aug 22, 2019Aug 22, 2019
Royann DeanI challenged myself to do one new thing a month. Here’s what happened.In 2016, I attended a conference for creatives called the 99U conference. There were lots of very cool presentations from executives like…Aug 15, 2019Aug 15, 2019