You Need ‘One Thing’ to Be Great in Sales

Recently, I’ve been reading a great book coauthored by Gary Keller and Jay Papasan. It’s called The One Thing: The Surprisingly Simple Truth Behind Extraordinary Results and I couldn’t recommend it strongly enough.

Essentially, the takeaway is that in order to be successful professionally, workers just need to focus their energy on mastering one specific thing. For example, if you love selling technology solutions to B2B companies and you’re passionate about it, you need to pour yourself into it. Success will follow.

But how exactly do you go about choosing your…


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