Service safari is a great research method which allows you to look across all channels and deep dive into a project or subject area.
It allows you to walk in the footsteps of users, experiencing a task, product or service as near as possible to how they would. Through direct experience, you can assess where the strengths and weaknesses are. As well as building the teams’ empathy with users and domain knowledge.
It is best used during the early phase of a project to supplement a landscape analysis by getting first-hand experience as a user. …
Virtual Reality has been on the brink of mainstream adoption for many years. Finally, costs are down and frameworks are easily accessible. Is it coming of age? If this is true, how will we use this technology to its full potential? How can we surpass the empathy machine rhetoric?
The market size of virtual reality hardware and software is projected to increase from 3.7 billion U.S. dollars in 2016 to more than 12.1 billion U.S. dollars by 2018. …
There’s renewed interest in how brands, services and marketers should be using personalization to give users what they want: a world that feels perfect for them. Unfortunately, sometimes that world isn’t good for them.
We’re constantly competing for data from consumers and for their attention, and personalization has proved a great way to get both. Personalization justifies the need for more data, and by using it, we can catch the attention of an audience to build stronger, deeper connections.
There are three key drivers to this shift:
This week, I had the pleasure of speaking at Strata, an O’Reilly Data Science conference in London. The session I was in looked at the good, the bad and the ugly of using data and machine learning.
Data has opened up huge possibilities for designing, analysing and customising products and services. We can now create experiences that dynamically target audiences and respond immediately. However, what we see is that context is often missing in these experiences, leading to a knowledge gap that will only increase over time.
User expectations have changed drastically in the past years. This is mainly…
Artificial intelligence has been a hugely popular subject over the past twelve months, and is in the news every single day atm. With so much information around, where do you start to read up about it?
In preparation for WIRED Live and our Live Innovation session on ethical AI, we spent a couple of weeks immersing ourselves into the world of artificial intelligence and the implications it will have on us, and how we work and live. To help you get up to speed on the different views around AI and ethics, we’ve put together our top ten must-reads.
As part of the Southbank Centre, Web We Want Festival I helped run a workshop on user centred design and wireframing. We were looking to teach the first stages of a web process to a group of people 12+ years old. See the Slide share to check out the presentation in full.
Creating a workshop for people of all ages and mixed knowledge of web design, made me rethink how I speak about the work we do. Too often I fall back into specialist language, it forms a shorthand when referring to my colleagues or clients.
To create the tasks…
I guess I thought I’d put together a few thoughts from the conference, as it was my first time speaking and there are so many things I’ve learnt.
I do a lot of presentations & client meetings in work. I’ve become used to this format and so I defaulted to the approach I…
Freelance UX / Strategy Director