Tristan Adam Hotham – Medium

Tristan Adam Hotham

Tristan Adam Hotham

Biden’s organic Facebook campaign is behind Clinton’s, while Trump is surpassing his 2016…

Analysing 4499 posts from equal campaign periods before the 2016 and 2020 Presidential Elections, the data shows that Biden is trailing…

7 min readNov 15, 2020

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Biden’s organic Facebook campaign is behind Clinton’s, while Trump is surpassing his 2016…

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Tristan Adam Hotham

Labour’s northern pivot in their advertising — how it happened and failed

The party was in stasis after leaving open their northern heartlands.

3 min readDec 16, 2019

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Labour’s northern pivot in their advertising — how it happened and failed

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Tristan Adam Hotham

This time its different — How has Labour and Conservative targeted advertising changed from 2017…

Using unique adverts created (n = 271) by the Conservatives and Labour across 2017 and 2019 (unique = duplicates by body text removed) we…

8 min readDec 16, 2019

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This time its different — How has Labour and Conservative targeted advertising changed from 2017…

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Tristan Adam Hotham

Tories used Facebook to stoke fear of Corbyn’s “tax on pensions”

A slew of Tory ads targeted people approaching retirement

3 min readDec 16, 2019

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Tories used Facebook to stoke fear of Corbyn’s “tax on pensions”

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Tristan Adam Hotham

Copy, edit, upload. The hybrid media system in action across the 2019 General Election

Social media has reshaped political campaigning. The content parties use for their targeted and organic online communications now has…

11 min readDec 16, 2019

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Copy, edit, upload. The hybrid media system in action across the 2019 General Election

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Tristan Adam Hotham

‘Edit the Win’

How parties reusing broadcaster content fans the flames of polarisation

6 min readDec 12, 2019

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‘Edit the Win’

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Tristan Adam Hotham

Honey in our ears?

What are the parties telling us via their targeted adverts?

6 min readDec 11, 2019

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Honey in our ears?

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Tristan Adam Hotham

Brexit, NHS and leadership.

What topics are the parties using in their 2019 targeted ads?

5 min readDec 7, 2019

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Brexit, NHS and leadership.

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Tristan Adam Hotham

We need to talk about A/B testing

Brexit, attack ads and the election campaign

6 min readDec 5, 2019

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We need to talk about A/B testing

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Tristan Adam Hotham

Is Workington Man actually Workington Woman?

Tory think tank Onward released a report on the 30th October detailing an important new voter group labelled ‘Workington Man’. Like Mondeo…

9 min readDec 5, 2019

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Is Workington Man actually Workington Woman?

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Tristan Adam Hotham

Tristan Adam Hotham

Dr. Tristan Hotham is a researcher, consultant and writer. His expertise lies within social media and politics, platform governance and digital campaigning.

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