Craig Lawless – Medium

Craig Lawless

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Craig Lawless

My boss just gave me €40,000 to invest in SMEs

A couple of weeks ago I pitched an idea to my boss: What if we took €40,000 and invested it in 4 small businesses instead of giving it to…

Mar 1

My boss just gave me €40,000 to invest in SMEs

Mar 1

Craig Lawless

Oh sh*t, I’ve actually got to make this happen! Dividing up the €40,000

After pitching my idea to invest €40,000 into SMEs I immediately ran into my first big problem to solve: How do you divide up the money?

Mar 6

Oh sh*t, I’ve actually got to make this happen! Dividing up the €40,000

Mar 6

Craig Lawless
in
DAYONE — A new perspective.

The Women Who Coded the Future

It’s 1815 and the wife of romantic poet Lord Byron has just given birth to their daughter, Ada, in London. Her childhood would be routine…

Sep 20, 2016

The Women Who Coded the Future

Sep 20, 2016

Craig Lawless

The Cathedral Being Built by One Man for the Last 50 Years

After recovering from tuberculosis and having nothing but his family’s inheritance for money, Don Justo de Gallego, a man with no…

Aug 19, 2016

The Cathedral Being Built by One Man for the Last 50 Years

Aug 19, 2016

Craig Lawless

Interview — Jaime Garrastazu of Pompeii (Audio)

I met up with Jaime Garrastazu on a Thursday morning in Madrid. He’s one of 4 founders of Pompeii, a young Spanish startup making big waves…

Jul 18, 2016

Interview — Jaime Garrastazu of Pompeii (Audio)

Jul 18, 2016

Craig Lawless

How Nespresso Used Our Comparative Value System to Price Their Product

In January the coffee pod industry began to stir. A bitter dispute between Nespresso and Israeli company Espresso Club started to brew when…

Jun 29, 2016

How Nespresso Used Our Comparative Value System to Price Their Product

Jun 29, 2016

Craig Lawless

A Brief History of Poster Designer Edward McKnight Kauffer

Edward McKnight Kauffer started his life in an orphanage after his parents divorced. Six years later at the age of 9 his mother re-married…

Jun 21, 2016

A Brief History of Poster Designer Edward McKnight Kauffer

Jun 21, 2016

Craig Lawless

What do 5 Guys, The Royal Mail and a Beach Hut All Have in Common?

Ad man Rory Sutherland recently made an observation about Royal Mail in the UK and their first class delivery service.

May 31, 2016

What do 5 Guys, The Royal Mail and a Beach Hut All Have in Common?

May 31, 2016

Craig Lawless

Breaking the Rules: Effective Escalators and TFL’s Test

There’s an unwritten rule on the London underground. Commuters obey it and tourists unkowingly break it. If you’ve travelled on any…

May 24, 2016

Breaking the Rules: Effective Escalators and TFL’s Test

May 24, 2016

Craig Lawless

Craig Lawless

A couple of weeks ago I pitched an idea to my boss: What if we took €40,000 and invested it in SMEs instead of giving it to Meta and Google for advertising.

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