Inge LammertinkThinking about joining a Growth team? Here’s what you should knowIs it just me or are traditional marketing positions being slowly replaced by Growth roles?Jan 20, 2022Jan 20, 2022
Inge LammertinkHow to Efficiently Test Influencer Marketing as a Growth channelWe all know that influencer marketing can work really well for eCommerce brands — 82% of users say they’re more inclined to buy products…Oct 19, 2021Oct 19, 2021
Inge LammertinkPeloton’s Insane Retention Rate Boiled Down to 4 StepsLast month interactive fitness platform Peloton went public. ‘Peloton, who?’, a lot of my friends in Europe and here in Israel might ask…Oct 31, 20191Oct 31, 20191
Inge LammertinkHow Goop is nailing Contextual CommerceIn his book The Content Trap, Harvard professor Bharat Anand states that every company should behave like a media company. No B2C company…Jul 18, 20191Jul 18, 20191
Inge LammertinkWhy Glossier embodies the future of shopping and B2C marketingWith only 29 products in their catalogue they managed to generously cross the $100M revenue mark in 2018. The VC-backed company with $86M…Feb 11, 20192Feb 11, 20192
Inge LammertinkWhat you should know as marketing rookie in a startupIt’s been almost half a year since I started my position as a marketing manager at a promising cyber security startup — my first real…Jan 8, 2019Jan 8, 2019
Inge LammertinkProceed to Checkout: One Designer BabyIn today’s world we can know everything — from anyone’s location, your exact ETA, to the genetic mapping of the cells in your body…Dec 4, 2018Dec 4, 2018
Inge LammertinkHow to Make Big Noise as a Small Startup Using Data JournalismThis blog is based on the session ‘Data Journalism and Hacking PR’ by Blue Seedling’s Netta Kivilis for Microsoft ScaleUp Tel Aviv.Jul 17, 2018Jul 17, 2018
Inge LammertinkCan we please get rid of the Bikini Body?The summer is in full force and this means an overflowing Instagram feed of barely-there bikinis and worried thoughts about having to fit…Jul 14, 2018Jul 14, 2018
Inge LammertinkPutting the Smart into CitiesThe Deal With Smart Cities — I’m Ready For an Urban RenaissanceJun 25, 2018Jun 25, 2018
