PinnedIacopo AmicabileUnderstanding Saturation Curves in Marketing Mix Models: A Deep DiveSaturation Curves are key element to navigate the complexity of MMM and media relationshipsJul 8Jul 8
Iacopo AmicabileWhat does the “U-Turn” move by Google mean for digital marketers?As Google’s proposed shift from third-party cookies met with a setback, marketers are getting nervous and the trust on Google begins to…Jul 24Jul 24
Iacopo AmicabileThe Rise of Marketing Mix Models in a Cookieless WorldThe incoming third party cookie apocalypse weakens attribution and marks a new renaissance for MMMs.Jul 2Jul 2