Kelvin LeeThe rise of B2B reviews and ratings platformsYour firm’s digital and social media strategy is no longer just about your website, LinkedIn profile, Facebook page or the usual platforms…Nov 11, 2018Nov 11, 2018
Kelvin LeeWhat 50+ digital and marketing professionals told me about the future of social media in their…During the summer of 2017, I traveled to Berlin, Germany to moderate and lead a ‘World Cafe’ on my favorite topic — Social Media…Dec 15, 2017Dec 15, 2017
Kelvin LeeWhat’s your firm’s strategy on adopting new digital and social tools?In 1972, Ray Tomlinson*, who made a suggestion by adding the “@” sign to allow messages to be targeted at the right users on the right…Sep 8, 2017Sep 8, 2017
Kelvin LeeEstablishing the culture of BEING social, not just DOING social.In a B2B organization, what do I mean by BEING social?Apr 21, 2017Apr 21, 2017
Kelvin LeeDoes social media REALLY matter if you’re working in financial services, pharma or even engineering…Before Facebook, LinkedIn and Twitter, people bought from people in social ways.Feb 3, 2017Feb 3, 2017