Luca MassaroThe Attention Economy: How digital media is democratising the sports marketing modelWe live in a fragmented marketplace. Not since the 1950s and 1960s, when television took over the radio to become the leading mass media…Mar 28, 2017Mar 28, 2017
Luca MassaroThe Road Less TravelledThere is a regular occurrence in my life whereby I find that I am telling my journey to new people that I meet. For whatever reason, people…Mar 29, 2016Mar 29, 2016