Ian Shaw – Medium

Ian Shaw

Ian Shaw

Market leadership?

Market share and leadership in a category can be tricky. It’s what most brands want but truly think about what that means.

Apr 5

Apr 5

Ian Shaw

Fear of failure

The best way forward is to do. We tend to hesitate doing things we want due to the fear of failing so we grasp onto what’s safe. But being…

Apr 4

Apr 4

Ian Shaw

Emotional branding

Consumers buy based on the emotional reaction that have to a brand. We like to think consumers buy based on logic, but they typically…

Apr 3

Apr 3

Ian Shaw

Things to remember pt. 7

Time is of the essence, but be patient. Don’t rush, but don’t be passive.

Apr 2

Apr 2

Ian Shaw

Real Value

The marketplace is inundated with me-too products and services. They offer the same value but at a different price or the same price but…

Apr 1

Apr 1

Ian Shaw

Marketing for founders

When marketing, most startups want to reach everyone — reach the masses. But in attempting to do that, you tend not to reach anyone.

Mar 29

Mar 29

Ian Shaw

The process seems flawed

The process of building a sustainable company takes time. Its not an overnight endeavor.

Mar 28

Mar 28

Ian Shaw

The failure rate in VC must end

The ongoing theme in VC is how many companies fail. They like to say one or two homeruns will carry your fund. But why?

Mar 27

Mar 27

Ian Shaw

Things to remember pt. 6

Remember the vision is the goal, and the strategy is how you make the vision come to life.

Mar 26

Mar 26

Ian Shaw

VCs evaluating companies

VCs evaluate companies differently depending on the stage of their investment.

Mar 25

Mar 25

Ian Shaw

Ian Shaw

Stoic & Founder of South of The Trinity Ventures, a seed stage venture fund that focuses on investing and developing Black owned startups

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