Swish in POS: New Cashless trend picking up in the Nordics

ID24
4 min readJan 6, 2020

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ID24: As we sum up 2019 we include some of our top stories in our Medium channel as well. Swish in POS and other new Cashless payments trends in-store is expected to quadruple in Sweden and double in the Nordics.

BSc graduates Henrik Bodén and Karin Bengtsson at Uppsala University helped us to conduct the Swish in POS survey.

You can also choosing your story/location of interest: DK/FI (English) , NO (English) or SE (Swedish).

Click here to read the study on mobile payments in the Nordics.

A study published in retail magazine Dagens Handel shows big changes to be expected in the Nordics. The adoption of mobile payments including Swish in POS is the new cashless trend in the surveyed retails stores which expected to quadruple in popularity in Sweden and double in Denmark, Finland and Norway by the end of next year. A new solution from ID24 for any POS is now out to make this easier and meet market demands for Swish in POS.

BSc graduates Henrik Bodén and Karin Bengtsson at Uppsala University have together with ID24 conducted a two-month-long study of mobile payments as part of their bachelor thesis during 2019. We reached out to the 100 largest retail chains in the Nordics. 68% of the companies shared their insights and the results are quite exciting for the tech-savvy generation.

- I recently came back from my exchange semester in China where payment cards are rarely used and everything is done with your phone. I found these results very positive, says Henrik Bodén, BSc student at Uppsala University.

Large retail chains embracing Swish in POS and also the Vipps / Mobile Pay equivalents in 2019/2020

At present only 11% of surveyed retail chains in Sweden have a centralized solution to accept Swish in POS, while the number of retailers in Finland, Norway and Denmark accepting the equivalent Vipps / MobilePay is slightly higher, at 29%. However, Swish, Vipps and Mobile Pay are growing in popularity in the Nordics. About a third of the surveyed chains are planning to adopt them in 2019 / 2020, 34% in Sweden and 27% in Denmark, Finland and Norway. Together with the chains already offering these solutions, Sweden will likely see about 45% of chains accepting Swish in POS before the end of 2020, whereas 56% of chains in Denmark, Finland and Norway are expected to accept Vipps and MobilePay as additional cashless options.

ID24: Enabling new ways to accept Swish in POS and Vipps / Mobile Pay equivalents

Swish supports many different ways of payment, like typing a recipient’s mobile number manually into the POS, scanning a QR code, and now also a Bluetooth wireless transmission. There are thus many ways how to implement a Swish in POS solution today. As a Swish partner, ID24, has just released new modules in its second display solution to accept Swish in POS and also Vipps / Mobile Pay payments on customer-facing screens. This can run on any customer-facing tablet or POS monitor.

- We are adding new modules so the 3000 screens we support can easily accept Swish in POS, Vipps / MobilePay as new additional ways of payment. This gives more options to retail chains, especially those with older POS systems, says Stephen Mifsud, heading the mobile payment development at ID24.

Mobile payment survey: more than just Swish in POS and Vipps / MobilePay

The survey we conducted compares many more options besides Swish, Vipps and MobilePay. The full report and findings is published on: www.retailswish.se/id24

ID24 is a Swish partner company offering second display software to retail chains. Since 2009 our tailored solutions for each market have gone live in over 20 countries. Our second displays enable consumers to identify, sign up, ask for digital receipts and much more. http://id24.com

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Stephen Mifsud, heading the Swish in POS integration at ID24
Any tablet for your Swish in POS /Vipps /MobilePay solution in-store
“Swish pad” start page example

Companies that answered the study

  • Accent
  • AgriMarket
  • Åhléns
  • Apotek 1
  • Apotek Hjärtat
  • Apoteket
  • Apoteksgruppen
  • Arken Zoo
  • Granit
  • Bergendahls Food
  • Best Western Scandinavia
  • Biltema
  • BilXtra
  • Blomsterlandet i Sverige
  • Boots Norway
  • Byggi
  • Carlson
  • Cervera AB
  • Christiania Glasmagasin
  • Clas Ohlson
  • Coop
  • Dressmann
  • Elite hotels
  • Elkjøp
  • Elgiganten
  • First Hotels
  • Flash
  • GANT
  • Gina Tricot
  • Granngården
  • H&M
  • Hälsokraft
  • Hemtex
  • Hööks
  • ICA
  • Indiska
  • Intersport
  • Jula
  • Kappahl
  • Kicks
  • Lidl Sverige
  • Lindex
  • Lloyds apotek
  • Marimekko
  • Meca
  • Mekonomen
  • MQ
  • Musti ja Mirri
  • Naturkompaniet
  • Nordic choice hotels
  • Nilson Group
  • NorgesGruppen ASA
  • Norsk Medisinaldepot
  • ÖoB Överskottsbolaget
  • Pandora
  • Plantagen
  • Retail and Brands / Brothers
  • S Group / Prisma
  • S Group / S Market
  • S Group / Sokos
  • Scandic Hotels
  • Scorrett
  • Silvan
  • The Stadium
  • Thon Hotels
  • Tøjeksperten
  • Waynes Coffee
  • Zizzi

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ID24 is a retail seconddisplay solution. In 20 countries we help shoppers in-store to identify, register, request digital receipts, donate to charities & more.